Brand Manager Oncology

Purpose of the function

Roles and Responsibilities

• Develop and execute the local brand plan aligned with Regional and Global marketing strategy


• Lead the development and implementation of customer centric omnichannel engagement plans, driving enablement and distribution


• Collaborate with the cross-functional team to align on product positioning, messaging and account plansIn close cooperation with Business Insights Manager, identify areas for increased insights to support decisions, monitor performance and continuously improve user journeys


• Analyse market research and market dynamics to identify trends, opportunities and integrate findings into brand strategy


• Translate complex scientific data into compelling marketing messages and educational materials for internal and external stakeholder


• Design and implement comprehensive training programs for Key Account Managers to enhance their product knowledge and sales effectiveness in oncology


• Support buinsess planning activities including forecasting, resource planning and budget management


• Lead lifecycle management initiatives and support successful execution of launches, indication expansions and growth opportunities


• Ensure Key Account Managers are equipped with the latest marketing tools and strategies to effectively communicate brand value and engage with healthcare professionals


• Serve as a product expert, maintaining up-to-date knowledge of the latest clinical data, research developments, and competitive landscape


• Establish and maintain relationships with key opinion leaders and stakeholders in the oncology field


• Ensure that marketing activities are conducted in accordance with compliance policies, codes & standards.

Further Roles and Responsibilities

Education & Experience

• Primary Degree, preferably in a business or science related area


• Minimum 5 years experience within the pharmaceutical industry, including experience in marketing, sales or commercial roles.


• Oncology experience preferred

Skills and additional Requirements

• Proven track record of successfully implementing impactful omnichannel initiatives and customer journeys


• Excellent ability to partner with multiple-stakeholders in a dynamic environment with a "can do” attitude


• Hands-on proactive approach and accountability


• Ability to translate scientific data into clear and concise promotional messaging


• Proven relationship-building skills with scientific leaders


• Strong communication skills


• In-depth understanding of digital marketing


• Knowledge of Compliance and Regulatory requirements and standards