Creative Digital Content Executive

Job Title:          Creative Digital Content Executive
Reporting to:    Head of Digital Marketing
Location:          Griffith College Dublin
Job Type:         Full-Time / Permanent

Job Summary:
In this role, you will work within a dynamic national marketing team, creating and promoting digital and social content that develops awareness, enquiries and applications for our outstanding creative faculty courses. Based in a historic, city centre campus, this is an exciting position for an experienced and creatively minded candidate seeking to grow their skills and responsibilities.

The role provides dedicated digital content support to the College’s creative faculties as part of the College’s Digital Marketing Team. The focus initially is on Graphic Communication Design, Fashion Design, Interior Design and Architecture, Content Creation, Film & TV and Photography programmes. The successful candidate will be required to optimise the creative faculties’ content on the Griffith.ie website and on all social media platforms. This will be achieved through developing a detailed content plan with heads of faculty and programme directors.

The Creative Digital Content Executive will develop an outstanding creative presence on Griffith.ie using existing assets such as videos, images, graphic design, news items, case studies, testimonials, photography, and animations. The role will also require the development of new creative content (such as videos and photography), identifying existing gaps in the College’s website offering, taking account of competitors and new trends within higher education and the broader creative sector as well as displaying a large amount of previous graduates’ work and documenting the current student’s work in progress.

Structure of the Role:

• Design Faculty – 50% 
• Creative Arts and Screen Media Faculty - 50% 

Job Responsibilities:

Content Creation:

•    Ensuring that the wide range of creative faculty assets are used effectively on Griffith.ie - video, photography, animation, graphic design, case studies, testimonials.
•    Sourcing content from award-winning alumni, learners, lecturers, staff and industry to effectively promote the creative faculties.
•    Create captivating original content for a variety of media formats. 
•    Documenting the work in progress of any significant student projects or events.
•    Assisting with the design of promotional materials.
•    Working with photographers and design agencies to develop outstanding creative assets. 
•    Creating content for and arising from creative faculty events and exhibitions. 

Content Management

•    Day to day copywriting of blog, news and course page content for creative faculties on Griffith.ie.
•    Updating Griffith.ie with creative faculty news items and event content.
•    Overseeing all photography and imagery used on social media and the website for creative faculties.
•    In collaboration with the Website Editor, planning, creating and implementing conversion-focused content for the website and CRM marketing regarding creative faculties.
•    Auditing and analysing the creative faculties’ digital presence to maximise effectiveness.

Social Media Strategy

•    Developing engaging content and overseeing all organic and paid posts for Griffith’s creative faculties on platforms such as Instagram, Facebook, Twitter, TikTok and LinkedIn via daily updating of an agreed content calendar.
•    Developing and implementing a social media strategy for creative faculties, working with the faculties and the College’s digital team.
•    Ensuring social media aligns with the creative faculties’ calendar of activities and key intake timelines.
•    Using social media to engage consumers, respond to questions or complaints, and to promote company initiatives.
•    Monitoring social media and company website metrics.

Project Management

•    Ownership and planning of budgets for content creation, social advertising campaigns and website development work relating to creative faculties.
•    Project managing bloggers, copywriters, external designers and creatives.

Minimum Education/ Experience Requirements:

•     A degree in Multimedia, Graphic Design, Visual Communications, Animation, or other relevant disciplines.
•    2-3 years of experience in photography, image production, and video production, including shooting and editing

Key skills and attributes 

•    Exceptional graphic design layout and typography skills
•    A keen creative eye, with strong photography and video production skills, including editing.
•    Proven ability to engage diverse stakeholders effectively. 
•    Software skills in e.g. Adobe Creative Suite, including After Effects or Premiere Pro.
•    Portfolio requirement
•    The ability to work to tight deadlines, 
•    Good verbal & written communication skills and concept development skills.

About Griffith College

Established in 1974, Griffith College is Ireland's largest independent third level institution with locations in Dublin, Cork and Limerick. The main campus is situated on seven acres within a mile of St. Stephen's Green on Dublin's South Circular Road. Griffith College enjoys national and a growing international reputation for student success. The College has gained an enviable, award winning reputation for providing students with first class lectures and excellent study material. Griffith College offers internationally recognised postgraduate and undergraduate degree programmes, complimented by a wide range of professional, short term and corporate training educational solutions - in Griffith college, there is something for everyone. Today there are over 7,000 students studying in the College, which is a designated educational institute of the Quality and Qualifications Ireland (QQI). Click the link for more information.  http://www.griffith.ie/ 

Our Vision

“To be recognised among the leading, innovative and socially enterprising of Ireland’s universities”

Why work for Griffith College?

•    Competitive salary package.
•    Access to health cash plan for self and family through salary sacrifice
•    Bike to work scheme.
•    Opportunity for continued training development and support.
•    Free parking facilities. *
•    Onsite subsidised restaurant. *
•    Stunning historical premises.
•    Vibrant multidisciplinary and multicultural learning environment.
•    Innovative and agile place to work.
•    Welcoming environment committed to learner and staff development.
•    *Dublin campus on South Circular Road.

This job description is not to be regarded as exclusive or exhaustive. It is intended as an outline of proposed areas of activity and will be amended in the light of the changing environment within the Faculty and the College.
Griffith College is an equal opportunities employer. Candidates must be eligible to work full-time for any employer in Ireland.