CRM Executive

CRM Executive

Ding is the world’s leading universal top-up service. Founded in 2006, born from seeing something that wasn’t there. More than 80% of the world’s 5 billion mobile phones are now prepaid – and growing. We believe mobile phones can change lives and we want to improve people’s lives by helping those with less access to more.

Ding is headquartered in Dublin, Ireland, and has employees working across the world! We are proud of our culturally diverse team of more than 200 employees, all with unique personalities who support our commitment to delivering cutting-edge, potentially life-changing technology to developed and emerging markets alike.

We're always on the lookout for talented people who embody our core values:

• We are Customer Curious


• We are Thinkers, Linkers & Doers


• We Work Better Together


• We Seek Out that Spark

About this role:

As CRM Executive you will report to the CRM Manager, joining our online Consumer team. You’ll be responsible for the execution, reporting and optimization of CRM communications to our B2C customer base, including emails, push notifications and web banners. You’ll use the best practices to improve the main KPIs of database growth, revenue, cross-sell, upsell, retention and Customer Lifetime Value.

What we need you to do:

• Execute on our Segmentation and CRM Strategy, to drive incremental transactions from our customer base


• Drive engagement, retention and referral and customer lifetime value metrics; converting new users into customers and customers into evangelists.


• Continually track KPIs against targets, A/B test and optimize customer touchpoints to improve customer experience and increase overall revenue.


• Deliver on our CRM strategy to convey effective messaging, upsell and cross sell across the customer journey. Right message, right channel, right time.


• Execute on our early lifecycles, loyalty, referral and winback programs where appropriate.


• Ensures all learnings, best practice, training and governance is implemented across all markets.

What we are looking for:

• 3-5 years’ experience working in a CRM team with a solid understanding of CRM fundamentals.


• Experience working with a large-scale ESP/CRM tools and expertise in marketing automation systems (Emarsys experience preferred)


• Excellent communication skills and the flexibility to thrive in the fast-paced environment of a rapidly growing scale-up company.


• Strong analytical skills with the ability to understand large amounts of quantitative and qualitative data and turn it into actionable initiatives.


• Ability to derive actionable insights from raw data, hands-on experience on analytics tools like Looker, Tableau, PowerBI, Appsflyer


• Fluent English required, additional languages are a plus.

Ding is committed to creating equal employment opportunities in the workplace. We know that experience looks different for everyone – if you believe your proven experience would suit this role and is what we are looking for we encourage you to apply.

Life at Ding:

At Ding, we are striving to grow and nurture a culture that is inclusive, global, and equitable but most of all fun!  In addition, to your basic salary and bonus there are many benefits also available across Ding. Some are recent additions, some have been enhanced, and others have been there all along!

• YOLO days & Dingiversary Leave: Additional holidays the year of your 4th/7th/10th/13th Anniversary


• Flexible & Hybrid Working: We recognize the need to use space and practice in ways that best support you


• Work Abroad Program: The opportunity to work for 30 days from another country each year


• Tax Free Remote Working Allowance: up to €70 per month


• Wellness Program: With monthly events, both virtual and in-person


• Ding Dollars: Flexible benefit allowance allowing you to tailor your benefit choice


• Referral Fees


• Enhanced Family Policies

Our aim is to build and run the safest, simplest, most effective and convenient top-up technology, in partnership with the best operators and platforms. Now more than ever we realize the importance of keeping in touch and here at Ding we believe a little goes a long way.

Ding’s recruitment privacy notice is available at https://www.ding.com/recruitment-privacy-notice