Digital Marketing Specialist

Company : Collins Mcnicholas

Job Type : Full Time

Galway, County Galway

Number of Applicants

:

000+

Apply Now

Job Description - Digital Marketing Specialist

A Digital Marketing Executive is required to be part of my client's international marketing team to increase brand awareness and grow sales for our extensive product range. The ideal candidate will drive marketing projects and play a key role in i nternational brand development and lead generation . The candidate will be customer-focused and have a proven ability to build/maintain effective working relationship s with colleagues, suppliers, customers, and business partners.

Responsibilities

Assist in the formulation of strategies to build a lasting digital connection with consumers.

Implementing and optimising online adverts through Google AdWords, Facebook etc. to increase company and brand awareness.

Manage lead generation campaigns for multiple product portfolios and markets.

Develop and execute successful SEO strategies.

Develop online media to support our websites, social media and email campaigns.

Manage projects relating to website/social media design and utilisation.

Manage corporate consistency and branding projects to ensure brand guidelines are adhered.

Be creative and innovative in increasing marketing standards, implementing consistency, and taking advantage of marketing and PR opportunities.

Keep abreast of market trends and changes in relevant product sectors (Civils Construction, Agriculture, Marine and Material Handling) through market research, attending sales meetings, conferences, exhibitions and developing strong communications links with sales team and customers.

Maintain marketing databases to ensure information is accurate, updated and easily accessible.

Budget, negotiate and report financial information and spend.

Provide general administration support if required.

Requirements:

Honours Degree in Commerce, Business, Marketing or equivalent.

2-3 years digital marketing experience with responsibility for managing Google Adverts, Meta Advertising, and lead generation campaigns.

Ecommerce experience

Experience with GA4 including conversion optimization and tracking.

Experience with a range of CMS, particularly WordPress.

Fluency in English essential, other languages advantageous

Full, clean driving licence

Knowledge for Agriculture, Material Handling and/or Construction markets advantageous