Director of Sales & Marketing

Work With The Best

We pride ourselves on being a diverse team of professional, passionate and caring individuals, with our guests at the heart of everything we do.

Sheen Falls Lodge is a 2 Michelin Keys Property and is part of Relais & Chateaux, which includes some of the world's finest hoteliers, chefs and restaurants that have set the standard for hospitality excellence. Clear opportunities for progression are a priority for us, too.

If you cannot see a role that is suitable for you at the moment but feel you would make a great addition to the team, please don't hesitate to get in touch. 

Sheen Falls Lodge, a luxury five-star Relais and Châteaux with two Michelin Keys, nestled on the beautiful Kenmare Bay in County Kerry is inviting applications for the position of Director of Sales & Marketing. We are seeking an experienced, proactive and results-focussed professional working in the luxury five-star hospitality market to join our executive team.  

ROLE OVERVIEW:

The Director of Sales & Marketing will be responsible for leading the sales, marketing, and revenue strategy and objectives of the hotel at both international and domestic levels. This includes overseeing the day-to-day operations of the sales, marketing, revenue management, events and the hotel brand strategy to ensure alignment with business goals.

KEY ACCOUNTABILITIES:

Leadership in Luxury Sales & Marketing, & Revenue Growth

• Develop, implement, and monitor the annual sales & marketing strategy, business plan and budget aligned with the business and financial objectives by category.
• Participate in all decisions and activate the agreed strategy in conjunction with the General Manger and Revenue Manager.
• Ensure delivery of revenue growth objectives through own initiative and effective leadership of the sales, marketing, events and revenue teams.
• Represent the hotel at local, regional, national and international sales activities including sales trips (US, UK and globally), network events and presentations, workshops, tradeshows and on-site FAM trips and client visits.
• Review all sales & marketing and revenue activities regularly and determine results and actions.
• Identify new business opportunities across all market segments.
• Stay informed on market trends, and competitor activities and align strategies to meet the market conditions as required.
• Complete weekly, monthly, quarterly and annual reporting as required.
• Manage the relationship with key external partners including International brand, PR agencies, representation agency, international luxury travel agent networks and digital marketing partners.
• Manage sales & marketing projects as required as per business requirements.

 ESSENTIAL REQUIREMENTS:

• Knowledge and experience in a similar sales and marketing role such as Director, Assistant Director, or Manager within a luxury five-star hotel or resort.
• Experience and knowledge in luxury sales & marketing market practices, including the luxury leisure US and UK markets.
• Able to demonstrate comprehensive knowledge and experience in revenue management and sales & marketing management.
• Excellent communication, presentation and administrative skills.
• Demonstrates ability to direct, lead, develop and motivate a sales & marketing team.
• Be proactive and flexible as required to travel to the marketplace and entertain potential clients and FAM trips.
• Strong organisational and project management skills and the ability to prioritise and work to deadlines.
• Strong interpersonal skills and the ability to work collaboratively in a team environment.
• Valid driving licence.

Qualifications:

• Degree in Hospitality Management, Business, Sales, Revenue, Marketing, or equivalent.

Sheen Falls Lodge and Ring of Kerry Golf is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Please note, we are only accepting applications from persons who have the permission/ right to live and work without restriction in Ireland.

The place

Sheen Falls Lodge is a member of Relais & Chateaux and since opening in 1991 has received many prestigious Awards and Accolades.  We are looking for an individual that will help us not only maintain our standard but improve upon it.