District Manager 1 1 1 1

1. Job purpose

• To drive stores sales and performance (District) (relating to KPI's).


• To deliver operational excellence in terms of visual and service execution and best staffing models.


• To be the driving influence amongst peer group, exploring all opportunities to grow the DTC model.


• To be accountable and responsible for store cost budgets including but not limited to Payroll.

2. Position in the organisation

• Reports directly to: Retail Manager West Europe.


• Direct reports: Stores in Ireland district.


• Responsible for all Stores in Ireland district.

The District Manager is responsible for

3 Factory Outlet stores; (2 in Northern Ireland and 1 in Republic of Ireland).

1 Franchise store (in Republic of Ireland).

Base store would be in Antrim, Northern Ireland.

3. Result fields

Sales Delivery and Financial

• To undertake regular and purposeful store visits in a systematic and consistent manner.


• To Manage the stores within the area and to maximize sales through having a clear focus on KPIs.


• To deliver the sales and profit targets for the area, with an aim to increase footfall and conversion rates.


• To demonstrate effective business planning, maximizing opportunities, minimizing risk and taking corrective action when needed.


• To dentify threats and opportunities for stores, developing business plans to reflect local influences and competition.


• Analyse and report weekly, monthly, quarterly, and annual sales performances and reports.


• To support the SM's and execute defined strategic plans and initiatives.

Store Standards, Stock and Visual Merchandising (VM)

• Work side by side with relevant departments to ensure stock package, standards and VM are correct and consistent in each store.


• Monitor mix and depth of product, sales density etc.


• Commercial acumen, best sellers, space management.


• Ensure that VM presentation and merchandise layout of all stores represent the brand image.

Customer Service

Ensure the consistent delivery of the agreed service proposition across the area. Embed a 'service culture' in all stores.

Developing People

• Ensure that Store Managers are recruited, managed and developed with succession planning in mind.


• Plan and develop the performance of all direct reports, creating an environment whereby everyone is developed to maximize potential within their roles.


• Train, coach and develop Store Managers to identify priorities.


• Demonstrate clear coaching and leadership skills to maximize the performance and contribution of all staff within the district.


• Identify individual specific personal development and performance improvement needs for each direct report.


• Work closely with HR representatives and Retail Manager West Europe.


• Positively contribute to the Retail team through mutual trust and collaboration so that they operate cohesively and influentially.

4. Authority

According to limits of authority.





5. Communication

Internal: all relevant HQ Departments, Retail Manager, HR, Stores inside and outside the district

External: if needed: local offices and/or authorities etc.





6. Job requirements

• Fluent English (written and spoken).


• Strong engagement with the ASICS brand and the ASICS values.


• Strong analytical skills.


• Show great judgment.


• Leadership and strong management skills.


• Availability to travel + set the personal agenda.


• Flexible, target driven and open to change.


• Good communication skills (regular contact with HQ departments).


• Able to accomplish multiple tasks in a fast-paced environment.


• Prioritise and delegate tasks to deliver the best practice.


• Full clean driving licence.