General Manager

LSN General Manager

The role of ‘LSN General Manager’ is a senior role within BWG Foods, reporting to the Trading Director. The successful applicant will have responsibility for the full sales, commercial and operational management of the LSN Sports Nutrition business, Ireland’s leading sports nutrition wholesaler (https://www.bwg.ie/our-brands/lsn/).  

Operated from its dedicated depot in Navan, The LSN General Manager will develop and deliver ambitious strategies and project plans for the continued growth of the LSN Sports Nutrition business, working cross-functionally across the wider BWG business.

Specific accountabilities will be set on delivering against the sales, profitability and operational metrics for the LSN business.

Particular emphasis will focus on supplier partnerships within the LSN business, including Optimum Nutrition, for whom LSN have exclusive wholesale distribution rights within Ireland.

Duties and Responsibilities:

• Delivery of the sales, margin and operational budgets for the LSN business

• Development of agreed partnership agendas with LSN’s ‘Preferred Supplier Partners’

• Managing a portfolio of brands, including product range and selection, introducing new brands in line with market trends and de-listing existing suppliers or brands as conditions demand

• Meeting customer and sales requirements in terms of range, pricing, online presentation and promotions where appropriate

• Fostering and developing customer relationships

• Identification of new business opportunities and sales development, working strategically and collaboratively with the wider wholesale sales organisation

• Responsibility for the in-bound and outbound supply chain and depot stock levels for LSN

• Further develop the brand equity of LSN with appropriate marketing and brand development activities

• Co-operating and collaborating with the wider BWG buying team’s where appropriate to ensure the overall business operates as an effective and efficient unit

The ideal LSN General Manager will have the following:

Candidates will be highly driven individuals with exceptional sales and commercial acumen, and will have extensive relevant experience in the FMCG environment.  Experience of the Sports Nutrition business will be advantageous. Core competencies will include strategic thinking ability, financial management, negotiating, influencing, leadership and relationship development skills coupled with a concern and a capacity for delivering results.