Jägermeister Portfolio Ambassador

The Company:

At Richmond, we don’t just build brands—we ignite them. As Ireland’s leading trend-spotting premium brand builder, we’ve been shaping the future since 1992. Our mantra is simple: Where Great People Meet Great Brands. We don’t just hire employees; we bring on bold, agile, and energetic innovators who thrive on shaking up the status quo. We're not just about distributing products—we’re about disrupting the market, challenging the norms, and launching game-changing ideas and products that leave a lasting impact.

The Role:
We’re looking for a charismatic, street-smart, and nightlife-savvy Brand Ambassador to lead Jägermeister activity across the Republic of Ireland. This role goes beyond buzz-building—it’s grounded in authentic, long-standing connections within the on-trade industry. Whether it's working with bartenders behind the bar, identifying hero serves that drive rate-of-sale, or activating at key trade moments, this position requires a hands-on operator who lives and breathes bar culture. 

You’ll be the face of Jägermeister—educating, advocating, creating unforgettable moments, and ensuring the brand is both top-of-mind and top-shelf in Ireland’s most influential venues. You’ll work closely with sales, trade partners, and nightlife tastemakers to bring the brand to life where it matters most. 

You’ll Thrive In This Role If You Are: 

• An experienced on-trade professional—bartender, brand ambassador, or field specialist—with strong roots in Ireland’s bar scene 

• A creative thinker with commercial instincts, able to spot opportunities and execute them in high-tempo environments 

• Deeply networked across hospitality venues, bar staff, and decision-makers 

• Confident leading training sessions, setting up activations, and building brand presence in high-volume accounts 

• Just as comfortable talking to a barback as you are a national buyer—adjusting your energy and messaging on the fly 

Key Responsibilities: 

Brand Education & Trade Engagement 

• Run engaging training sessions and product tastings with bartenders and front-of-house staff 

• Deliver consistent, high-quality product knowledge that empowers staff and elevates guest experiences 

• Develop serve strategies and rituals that reflect both the brand identity and current bar trends 

Trade Relationship Management 

• Forge and nurture strong working relationships with key accounts, decision-makers, and hospitality professionals 

• Act as the go-to contact for trade partners needing support, insights, or assets to elevate their Jäger offering 

• Support bartender communities through brand sponsorships, collaborations, and cultural alignment 

 On-Trade Marketing & Performance 

• Plan and execute strategic on-trade campaigns that drive ROS (rate of sale), menu listings, and visibility 

• Partner closely with Richmond’s sales team on joint business plans, account targeting, and monthly KPIs 

• Champion Jägermeister in top “lighthouse” venues, building success stories to replicate across other accounts 

• Stay hands-on in the field to troubleshoot, build presence, and continuously raise the standard of execution 

Digital, Reporting & Insight Gathering 

• Use your social platforms to highlight trade partnerships, new listings, and field moments 

• Provide regular updates, including venue feedback, competitive analysis, and trend spotting 

• Monitor emerging trends in the bar world—from drink formats and flavour profiles to service rituals 

What You Bring: 

• Minimum 2–3 years in a relevant on-trade role—bartender, bar manager, brand rep, or trade-facing ambassador 

• Strong knowledge of bar operations, product placement, and premium spirit sales strategies 

• An active network of industry contacts and a personal presence in the Irish nightlife and bar scene 

• A self-starter attitude with the discipline to manage multiple accounts and priorities 

• Excellent presentation skills, from bar team training to partner meetings 

• A full driver’s license and flexibility to travel across Ireland frequently