Drive HEINEKEN’s On Trade Sales Portfolio. Achievement of volume, financial and quality targets in your territory through working in partnership with customers.
Development of territory level sales and resource plans that identify and leverage key opportunities
Development of Customer Account Plans, which will enable Joint Business Planning with customers.
Management of customer business relationships through provision of consulting services for the on-trade channel.
Driving footfall to the on trade
Growing the customer’s total business,
Driving HIL categories
Driving HIL brands.
Implementation and updating of the Territory and Joint Business Plans and removal of barriers to execution
Development of outlet quality by implementing the quality standards set out by Heineken Ireland and in partnership with the local Quality team.
Execution of the channel activation plan in partnership with the Trade Marketing team.
Effective response to customer issues and service requests through liaising with the relevant internal departments.
Assessment of HIL and competitor programmes and feedback to the relevant internal functions.
Collection and maintenance of customer and market intelligence, by spending time in trade at night observing consumer habits, behaviours, occasions.
Any other duties as assigned from time to time
Key measures of success:
Sales Targets
Portfolio development
Program Execution
Quality Standards
Demonstration of Company Behaviours
KNOWLEDGE, EXPERIENCE AND DEVELOPMENT POTENTIAL
A third level business qualification (University degree)
2-3 years + Sales experience and knowledge is required
Strong Analytical skills
Excellent organisation and planning capability
Business relationship, partnership building and a team player
Expertise in point of purchase excellence, underpinned by a strong understanding of the market and consumer drivers and insights
Strong IT skills and an awareness and interest in leveraging social media platforms
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