La Mer Lead Esthetician Brown Thomas Group

ROLE RESPONSIBILITIES

• Lead Beauty Room activity across ROI, ensuring a consistent, elevated and commercially effective luxury Guest experience.


• Deliver rotating treatments across Dublin, Dundrum, Limerick and Cork, maintaining La Mer protocols and standards.


• Act as the Luxury Experience Coach, role-modelling exceptional service and developing Estheticians, Experts and Counter Managers.


• Lead Esthetician education, capability assessment and certification across ROI.


• Deliver product, treatment, service and launch education through demonstrations, coaching and feedback.


• Partner with the National Education Manager, ASEM and store teams to deliver launches, events and appointment-driving activity.


• Maximise Guest conversion through personalised regimens, retail sales, rebooking, follow-up and relationship building.


• Monitor Beauty Room utilisation, bookings, conversion, sales and event performance, identifying opportunities for growth.


• Maintain exemplary La Mer brand, treatment, hygiene and operational standards.


• Share Guest, team and commercial insights with the ASEM and wider teams to drive continuous improvement.

KEY BEHAVIOURS

• Lead by example through exceptional luxury service and treatment delivery.


• Coach and develop teams through observation, feedback and peer coaching.


• Think commercially, connecting services and education to sales, conversion and rebooking.


• Build strong partnerships across stores, Counter Managers, ASEM and Education.


• Use performance and Guest insights to identify opportunities and take action.


• Demonstrate flexibility, ownership and organisation across multiple locations.


• Consistently protect La Mer luxury, service and treatment standards.