The Manager, ET BU Marketing, PKU will play a pivotal role
in shaping and executing the HCP engagement and contents for the PKU franchise,
a rare genetic condition that severely affects how a person can think, feel and
eat.
Reporting to the ET BU PKU Marketing Lead, this individual will serve as the
project lead for various marketing initiatives, overseeing the end -to -end
projects management from conception to evaluation of performance. This will
require a tight alignment with the cross -functional and -country commercial
teams and vendors to ensure project outcomes meet the pre -defined goals in
terms of quality and uptake, timeline and budget.
The initiatives
encompass various customer engagements, multi -channel content development and
dissemination plans in line with the overall brand strategy and messaging
objectives.
The key collaborating functions include Medical
Affairs, Marketing in local affiliates, Compliance, Digital Strategy and
Operations, Congress Management, Corporate Communications and Patient Affairs.
This role requires strong sense of urgency, ownership and problem -solving
mindset, backed by demonstrable skills in communication, multi -tasking and
teamwork. The ideal candidate will bring experience in biotech/pharma marketing
and passion for improving patient outcomes in rare disease.
RESPONSIBILITIES
• Customer Strategy and Engagement: Lead
the design and implementation of prioritised PKU customer engagement activities
at medical congresses, advisory boards, advocacy events. Coordinate with
cross -functional and -country teams to design optimal messaging, speaker panel,
innovative delivery formats and drive uptake. Build and maintain relationships
with opinion leaders, advocacy groups, and key customers to identify business
opportunities and champion the voice of customers for future engagements.
Collaborate with countries to develop or align on strategy and frameworks
pertaining to customer segmentation and prioritization, and integration into
local sales.
• Content Generation: Lead or support
generation or adaptation of contents for HCPs and Patient/Caregivers/Patient
Advocacy Groups that are resonant with customers, aligned with brand strategy
and messaging objectives. Provide guidance to country teams for localization.
• Multi -channel Strategy and Operation:
Collaborate closely with Digital partners and affiliate marketing teams to
plan, develop and disseminate prioritised contents across personal and
non -personal channels. Identify opportunities for quick wins in external
paid/earned channels and ongoing maintenance and optimization of owned channels
like websites. Participate in the enterprise -wide digital transformation to
facilitate uptake across the organization and represent the brand.
• Project Performance Monitoring: Develop
and manage project vendor, budget, outcome quality and timelines and
performance against goals. Set measure of success, collect, analyse, and report
on engagement and impact metrics, providing actionable insights for ongoing
improvement.
• Brand Strategy and Operation Support:
Support ET BU PKU Marketing Lead on various business review and planning
meetings and communications that facilitate business growth, brand positioning
and collaboration. Maintain file repository and communications on MS TEAMS.
• Compliance and Risk Management: Work with
the Compliance team to ensure projects adhere to pharmaceutical regulations,
company policies, and ethical standards. Anticipate potential compliance risks,
plan mitigation and clear roadblocks with the promotional reviewers throughout
the project lifecycle, ensuring proactive mitigation strategies and timely
resolutions.
Requirements
EDUCATION AND EXPERIENCE
• A relevant bachelor’s degree such as Life
Sciences, Communications or Business Administration
• Fluent in oral and written English, an
additional European language advantageous
• About 5 years of experience in the
biopharmaceutical industry, with a preference for background in marketing,
demonstrating a successful track record in cross -functional project management
• Demonstrable exposure to international,
multiple brands and scientific fluency will be highly valued
• Strong collaborative skills, with the
ability to engage effectively with stakeholders at various levels of the
organization to cultivate productive working relationships
• Proven ability to coordinate multiple
projects and deliver high -quality results in complex markets and therapeutic
areas
• Excellent communication skills, both
verbal and written, with the ability to convey information clearly and
effectively
• Adaptable and agile in response to change
and new knowledge areas
• Sense of urgency, ownership and
problem -solving mindset
• Strategic Thinking and Results -Driven:
Capable of formulating strategic plans with a clear focus on achieving
measurable results
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