Marketing Activation Manager

Company : Beiersdorf

Job Description - Marketing Activation Manager

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin and Elastoplast.

The Activation Manager is responsible for delivering the end-to-end consumer and shopper journey across the Republic of Ireland. This role ensures the successful implementation of the EUNA and UK strategic plans within the Irish market through Excellence in Execution (EiE), driving brand growth, market share, and commercial performance.

Your Tasks

Strategy & Activation

Execute UK and EUNA marketing strategies within the Irish market.

Develop and manage Ireland activation plans aligned to retailer promotional activity.

Deliver best-in-class shopper marketing campaigns across in-store and digital channels.

Coordinate local adaptation of marketing assets and support PR activity.

Commercial Partnership

Partner closely with the Ireland Commercial team to create aligned growth plans.

Champion Irish market performance across the UK&I business.

New Product Launches

Execute new product launches in Ireland, ensuring strong market impact and flawless delivery.

Performance & Budget Management

Monitor, measure and report on campaign and activation performance.

Manage the Ireland media and shopper marketing budget, ensuring effective investment and ROI.

Relationship Management

Build strong relationships with agencies and internal stakeholders.

Collaborate with UK Marketing and Commercial teams to ensure Ireland is included in all relevant activations.

Your Profile

Experience in Marketing, Brand Marketing or Shopper Marketing.

Strong stakeholder management and relationship-building skills.

Commercially minded and results-driven.

Excellent project management and organisational abilities.

Strong influencing and communication skills.

Proactive, consumer-focused, and able to balance strategic thinking with hands-on execution.

At Beiersdorf, we see you as a person – far beyond your title or role. Our goal is to provide the flexibility and support you need for your professional and personal success through our work environment.

We offer a competitive salary along with an annual bonus (subject to conditions).

Pension

Private Health

Hybrid working

At Beiersdorf, we believe that every individual brings unique perspectives, experiences, and strengths that deserve to be valued and celebrated. We are committed to fostering an inclusive and supportive environment where everyone feels empowered to be themselves, thrive in their role, and work in ways that enable them to succeed. Through flexibility, understanding, accessibility, and meaningful support, we aim to ensure that all colleagues feel respected, heard, and able to reach their full potential.

We are committed to providing an inclusive recruitment experience and are happy to discuss any reasonable adjustments at any stage of the process to support you.

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About the Company

Beiersdorf

We care for skin, we care for people and we care beyond skin. That is what makes us unique.

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