Marketing Analytics Manager

We are seeking a seasoned Marketing Analytics Manager who will play a crucial role in harnessing data to drive business growth. This position calls for a balance of technical expertise and strategic thinking, with a focus on leveraging analytics to deliver actionable insights. These insights will play a pivotal role in guiding key areas such as market segmentation, targeting, customer behaviour, and optimising conversion rates, all geared towards maximising ROI.

This role calls for a strong analytical mindset, including the ability to break down complex data scenarios into easily digestible reports and deliverables. Plus, the initiative to go beyond the “what” and deliver insights into the "why" of various results. Reporting to the VP of Marketing, this role will act as the foundation to our marketing strategy's success.

Key Responsibilities

Lead and enhance marketing performance analysis and strategic, data-driven outcomes

Leverage audience segmentation, quantitative analysis, and data mining to understand customer audiences and marketing channel engagement

Lead the development and implementation of key performance indicators (KPIs) to measure and track progress against business goals. Establish frameworks for measuring and optimising marketing efforts

Define and implement comprehensive marketing measurement strategies

Work with large amounts of data from several data sources and develop subject matter expertise on how it all connects together and relates back to the customer

Support the cadence of the business: annual planning, quarterly marketing reviews, weekly marketing forecast calls, and pipeline reviews

Educate marketers to leverage automated dashboards to enable self-serve analytics insights and recommendations. Leverage feedback to identify opportunities to enhance analytics capabilities to meet evolving stakeholder needs

Make recommendations to improve data and analytics systems and platforms, contributing to the continuous improvement and refinement of the data and analytics strategy

Design and maintain core marketing dashboards and reports that track KPIs and ROI

Support the team by providing ad-hoc analysis and insights to address immediate business needs and opportunities

Evaluate and recommend new tools, technologies, and methodologies to improve the team's capabilities and efficiency

Develop predictive models and lead scoring methodologies to prioritise leads and allocate resources effectively

Develop and implement statistical analysis and predictive modelling techniques to drive the marketing strategy

Your profile

Qualifications and Skills

Bachelor's degree in Business Analytics, Data Analysis, Statistics, or similar

Proven experience (4+ years) in a similar role, preferably in B2B SaaS

Strong analytical skills with experience in data analysis, manipulation, and visualisation

Experience with data modelling, forecasting, and regression analysis

Skilled in utilising analytical tools and software like HubSpot and GA4, along with proficiency in languages such as SQL and Python

Experience with BI tools (e.g. Tableau) and advanced Excel and Google Sheet functions

Strong understanding of key marketing metrics, what they mean and how they can be effectively used

Strong understanding of lead generation principles and tactics across various channels, including email marketing, content marketing, social media and paid advertising

Self-starter, able to work independently to produce relevant reporting and insights

Excellent communication, presentation, and critical thinking skills

Proven ability to successfully collaborate within and across a variety of teams including Sales and Finance

Rigorously detail-oriented with commitment to accuracy and track record of project management success

Ability to operate with a high level of energy, commitment and enthusiasm to take on a complex, challenging role in a dynamic, fast-paced organisation

Why us?

Fast-growing award winning company with a global mindset

Dynamic and collaborative team environment

Impactful and rewarding with a culture dedicated to recognising outstanding work

Hybrid work environment with an office space in Dublin City Centre

22 days holiday

Private health insurance for you and your family

Matching PRSA pension contributions

Employees may be entitled to participate in an employee stock option plan (ESOP).

Regular social events with your colleagues

eDesk is a software company headquartered in Dublin, Ireland that seeks to enhance sales and simplify transaction support for e-commerce businesses across the globe through our three products:

• eDesk - an eCommerce help desk, the only AI powered helpdesk solution built specifically for eCommerce
• Repricer - a dynamic repricing engine
• Feedback - an automated ratings management and feedback tool

Winner of the 2021 Deloitte ‘Innovative New Technology Award’, thousands of customers globally already trust eDesk and repricer.com to help them deliver incredible experiences to their online customers.

We are looking forward to hearing from you!

Thank you for your interest in eDesk. Should you have difficulties with the upload of your data, please send an email to [email protected]

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