Marketing Communication Specialist - Gas Networks Ireland

Gas Networks Ireland operates and maintains Ireland’s €3bn, 14,758km national gas network, which is considered one of the safest and most modern renewables-ready gas networks in Europe. Over 720,000 Irish homes and businesses trust Ireland’s gas network to provide efficient and reliable energy to meet their heating, cooking, manufacturing and transport needs. 

The gas network is the cornerstone of Ireland’s energy system, securely supplying more than 30% of Ireland’s total energy and almost 50% of the country’s electricity generation. 

Gas Networks Ireland is aiming to deliver a repurposed, resized and fully decarbonised gas network by 2045. Its “Pathway to a Net Zero Carbon Network” envisions transforming the existing gas network into two separate systems carrying 100% renewable gas, one dedicated to biomethane and the other to green hydrogen, with the potential to carry approximately 30% biomethane and 70% green hydrogen, as well as offering significant long term energy export opportunities. 

The Role:

Reporting to the Marketing Communications Manager, the Marketing Communications Specialist will support the delivery of integrated marketing communications activity across Gas Networks Ireland, working with in the marketing function to support Marketing Managers in Brand and Advocacy, Growth and Safety Campaigns, while also supporting the protection and development of the Gas Networks Ireland brand.

The Marketing Communications Specialist will work closely with colleagues across marketing communications, business development, digital, public relations, and other internal stakeholders to ensure campaigns and communications are well planned, consistently executed and aligned with organisational and commercial objectives. The role will have responsibility for supporting growth, brand and advocacy, safety and sustainability communications as required.

Key Responsibilities:

• Support the Marketing Communications Manager and Marketing Managers in the planning, development, and delivery of integrated marketing communications activities across core marketing functions, Brand and Advocacy, Growth, and safety programmes.
• Develop and implement marketing and communication campaigns that support business objectives, while ensuring alignment with brand guidelines and tone of voice across multiple channels.
• Work collaboratively with the digital team to ensure digital and online elements of campaigns are integrated, effective and aligned with agreed media strategies.
• Develop and manage marketing collateral across a range of formats, including brochures, leaflets, presentations, exhibition materials, promotional videos, and branded merchandise.

•  Undertake market analysis and research to build market intelligence, support campaign development, and inform targeting and messaging decisions.

• Monitor and evaluate campaign performance against agreed KPIs, providing insights and recommendations to inform continuous improvement of marketing activity

• Co-ordinate budgets as required, ensuring cost-effective delivery and accurate tracking.
• Support the preparation of monthly reports, KPI trackers, presentations and inputs to departmental planning and review processes.
• Contribute to the development and implementation of the annual marketing communications plan, supporting both growth and brand objectives.
• Provide support as required to other members of the Marketing and Communications team across key functions, including public relations, events, digital and internal communications.
• Carry out any other duties appropriate to the role, as may be assigned to support Marketing and Communications Managers.

Why Join Us? Join a team that values innovation, sustainability, and collaborative working. You will  play a crucial role in helping us communicate our transformative journey towards a repurposed, resized and fully decarbonised gas network.

Knowledge, Skills, and Experience:

• Degree/Diploma in Business/Marketing or related discipline.
• 3 years’ experience in a brand/marketing/communications role.
• Experience in brand management and guardianship.

• Strong attention to detail with a creative flair.

• Proficient at copywriting and proofreading.
• Excellent project management and multi-tasking skills.
• Highly motivated with ability to work off own initiative and to prioritise workload.

• Self-motivated with a learning attitude.

• Ability to manage and work with external agencies.

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Package/ Benefits

•       Competitive basic salary €45k - €48k DOE

•       Loyalty Bonus

•       Hybrid Working

•       Laptop & mobile phone