Marketing Executive

Job title: Marketing Executive

Contract Type: Full Time Permanent, subject to 6 months' probation

Who are we?

Culligan Home Ireland, a leader in the water treatment, we believe that cleaner, healthier water can help contribute to improving the lives of people around the world and is a key driver towards solving some of the biggest challenges that lie in our future.

Our goal is to do everything we can in the areas where we are best equipped to truly effect change. To that end, we’ve developed a core set of commitments that align with the UN Sustainable Development Goals and serve as the focus of our work to build a better world.

This role is responsible for driving digital performance marketing and brand visibility across multiple online channels. The Marketing Executive plans and optimises Paid For Advertising campaigns (primarily Google Ads), improves Organic Search performance through SEO tactics, manages the company website (Shopify) to ensure strong user experience and accurate content.

Core role and responsibilities: 

• Plan, execute, and optimise Google Ads campaigns (Search, Display, Shopping, Performance Max).  

• Conduct keyword research, SEO audits, and on‑page optimisation to improve organic search performance.  

• Manage and update the company website, ensuring strong UX, technical health, and accurate content.  

• Experience adapting paid search strategy for LLM-driven discovery environments to maximise visibility in AI – generated results. 

• Analyse and report on Digital Marketing performance using GA4, CRM systems, and digital dashboards; prepare structured reports.  

• Interpret reports and make recommendations for campaign changes and commercial decisions.  

• Manage social media channels and support brand awareness and engagement initiatives.  

• Collaborate with internal teams to align marketing activities with business objectives. 

• Degree or Master’s in Marketing, Digital Marketing, Business, Communications, or related field.  

• 6+ years experience in digital marketing, preferably in a performance‑driven environment.  

• Hands‑on experience with Google Ads and SEO optimisation. • Experience using CMS platforms (WordPress, Shopify, or similar).  

• Experience with GA4, Google Tag Manager, and SEO tools (SEMrush, Ahrefs). • Strong analytical and reporting skills.  

• Excellent written communication and content creation skills. 

• Experience in Paid For Digital Marketing, Search, Shopify is desirable

• Experience in lead generation campaign reporting is desirable

• Experience with CRM systems and marketing automation is desirable

• Understanding of e‑commerce funnels and CRO principles is desirable

• Familiarity with social media advertising is desirable

• Monday - Friday Days working pattern
• 23 days' holiday + Bank Holidays - increasing with long service
• Company Pension scheme
• Shopping discounts with Perks at Work
• 24 hours access to Employee Assistance Programme
• Volunteering Day
• Employee support network and mental health assistance
• Opportunity for career progression