Marketing Manager - Part Time role

Alternatives are delighted to be working with one of Irelands leading digital marketing agencies to hire a Marketing Manager . This is a contract part time role of 2/3 days per week and lasting 12 – 14 months. We are looking for someone with experience in growing out a brand both in Ireland and internationally. Key Responsibilities:

• Lead the team including CRM, Paid Social, and Paid Search to execute the marketing strategy.

• Report on inbound lead generation and marketing performance

• Create and implement a strategic content marketing plan including case studies, blogs, social media content, guest posts, and webinars.

• Ensure content is engaging and aligning with business objectives.

• Project manage the content pipeline from conception to completion.

• Coordinate with existing media partners to identify cross-publishing opportunities.

• Review insights from paid social, paid search, and CRM.

• Lead strategy adjustments as necessary based on data and insights.

• Work with CRM, Paid Social, and PPC teams to promote webinars to maximise sign-ups and attendees.

• Design and execute content repurposing plans to effectively leverage all thought leadership content appropriately across multiple channels.

• Work with our marketing partners to ensure we maximize the value of the relationship.

• Identify new partners to help amplify our content in key geographies.

Experience:

• Previously worked in a marketing leadership role

• Proven experience in content marketing and digital marketing strategies.

• Very strong project management and communication skills.

• Ability to lead and collaborate with diverse teams.

• Experience in B2B marketing and storytelling.

• Proficiency in analytics and reporting tools.

• Excellent communication skills

• Creative thinking and problem-solving abilities.

For more information on this role contact Eimear Walsh in Alternatives or click apply below