National Account Manager

National Account Manager 

REPORTS TO: Head of Retail

DIRECT REPORTS: None 

ABOUT RICHMOND 

At Richmond, we don’t just build brands—we ignite them. As Ireland’s leading trend-spotting premium brand builder, we’ve been shaping the future since 1992. Our mantra is simple: Where Great People Meet Great Brands. We don’t just hire employees; we bring on bold, agile, and energetic innovators who thrive on shaking up the status quo. We're not just about distributing products—we’re about disrupting the market, challenging the norms, and launching game-changing ideas and products that leave a lasting impact.

JOB DESCRIPTION 

The National Account Manager will report to the Head of Retail. This person will be focused on developing relationships with a mix of key retailers in the Republic of Ireland (ROI) and on delivering the commercial plans across a portfolio of categories and brands. They will work closely with the Brand and Trade Marketing teams in building and executing customer business plans, including trade activation plans and promotional calendars. They will also work closely with the Business Development team in executing these plans at store level. 

KEY RESPONSIBILITIES 

• Development of Key Account Plans with their assigned portfolio of key retailers in ROI 

• Deliver revenue targets in line with forecasts and budgets. 

• Management of Price Promotions and Trade Spend in line with Budgets for Off Trade 

• Management of all elements of the customer Price File including full delivery of all CPIs 

• Delivery of Sales Forecast on time and accurately by sku. 

• Developing and executing Joint Business Plan’s with Key Customers. 

• Achievement of company NPD, Range and Distribution targets 

• Collaborate with Commercial Finance and Trade Marketing to develop tailored promotional plans that meet customer needs and support sustainable business growth. 

• Manage one or more product categories within their customer portfolio: (Soft Drinks, Snacks & Confectionery, Alcohol, Health & Beauty, Other). 

• Ability to analyse complex data and present solutions that deliver results. 

• Initiative to learn from previous executions, and be able to adapt and optimize
  future plans based on these learnings 

• Be a leader within the team to support & develop key members to grow and develop. 

• Such other tasks as from time to time are advised by your manager. 

KNOWLEDGE, SKILLS AND EXPERIENCE 

• Applicants must have extensive sales and customer management experience in a retail or wholesale channel. This is an essential requirement for the role. 

• Degree in a business-related area. (Relevant experience may qualify). 

• Strong knowledge of the Irish retail landscape, including key retailers and market dynamics. 

• High level of commercial awareness. 

• Strong communication and interpersonal skills 

• Excellent relationship building & teamwork skills. 

• Proven negotiation skills. 

• Planning and organising ability. 

• Resilience & able to work on their own initiative 

• Change management skills.