National Account Manager - Supermarkets

Role overview

This commercially strategic role within the fast-paced and dynamic supermarket channel is accountable for developing and growing net sales revenue, trading contribution, and volume through world-class end-to-end strategic planning and implementation. The successful candidate will lead and manage strategic relationships with key supermarket accounts, driving market share and execution excellence in line with company objectives.

Core responsibilities include skilfully driving bottom line growth through mix, customer business development, relationship management (both external and internal), product availability, market execution, and joint business planning

What you’ll be doing:

• Leading the growth of the supermarket channel by developing and executing high-impact account plans for key customers


• Own and deliver commercial targets across revenue, volume, trading contribution, marginal cost, and price


• Drive commercially strong negotiations—securing pricing, terms, and promotional agreements that maximise ROI


• Unlock growth opportunities by building strategic plans that increase market share while delivering customer value


• Take full ownership of forecasting, ensuring accuracy, timeliness, and clear visibility across your accounts


• Manage trade spend and pricing effectively. Continuously identify cost efficiencies, improving processes to reduce cost-to-serve for key customers


• Develop insight-led promotional strategies in collaboration with Trade Marketing and Insights teams


• Shape the product portfolio in-store by optimising core ranges and securing new product listings


• Leverage systems and data (e.g. Siebel, BW) to drive decision-making and performance tracking

What were looking for:

• 2 years+ Key Account Manager experience


• Thorough knowledge of drinks industry, products, channels and competition


• Good knowledge of beverage industry, products, channels and competition


• Strong financial acumen


• Proven Negotiation skills


• Strong communication and interpersonal skills


• Excellent relationship building skills

Education/Qualifications

• Bachelor's degree in Business related field.

What you can expect & you’ll be well-rewarded with:

• Competitive salary, generous annual leave, Bonus and recognition


• Life assurance & income protection


• Pension (5% employee / 10% employer)


• Free product issued


• Volunteering & wellbeing support


• Inclusive and supportive culture, Fairness and representation


• Ways of working that build inclusivity & Champion diversity at every level

Our Growth Culture

What if your own growth could spark something bigger - for your team, your community, and the world around you? What if curiosity, courage, and care weren’t just values on a poster, but the way we actually work together every day? This is the kind of culture we’re building.

Interested?

We’re here to help if you need support during the recruitment process. If you have any questions about the role please don’t hesitate to get in touch with our Resourcing Team at [email protected]

Apply today and for more information head over to: britvic.com/careers

We look forward to receiving your application.