Elite Talent Hub is recruiting on behalf of a well-established client within the timber and building products sector for an experienced Area Sales Manager.
This is an excellent opportunity for a commercially driven sales professional to take responsibility for an established customer portfolio while developing new business across an assigned territory.
The position is a field-based, permanent role, suited to someone with strong experience in territory sales, account management and business development. Experience within timber, building materials, builders’ merchants or a related sector would be particularly advantageous.
Reporting to the Head of Group Sales, the Area Sales Manager will be responsible for delivering sustainable and profitable sales growth through the effective management of existing customer relationships and the development of new business opportunities.
The role will play a key part in executing the company’s commercial strategy, strengthening its market presence and contributing to long-term business performance.
This is a field-based commercial position with clear accountability for an assigned sales territory and customer portfolio. The successful candidate will build and maintain strong, long-term customer relationships, contribute to sales targets and ensure a consistently high standard of customer service.
Working closely with internal sales, operations and customer service teams, the Area Sales Manager will deliver value-driven solutions aligned with customers’ requirements and the company’s commercial objectives.
Demonstrated experience in field sales, territory sales or customer-facing commercial roles.
Proven ability to manage an assigned territory and deliver sustainable sales growth.
Experience selling timber, building materials or related products is highly desirable.
Experience selling into the builders’ merchant sector would be a strong advantage.
Strong track record of managing and developing existing customer accounts.
Proven ability to identify, develop and convert new business opportunities.
Experience working towards sales targets, forecasts and performance metrics.
Familiarity with CRM systems and structured sales processes.
Strong commercial awareness and understanding of customer requirements.
Proactively manage and grow an established customer base while identifying and developing new business opportunities within the assigned territory.
Build, maintain and strengthen long-term relationships with key customer accounts and Buying Groups.
Manage and develop the assigned sales territory through structured planning, journey planning, prioritisation and effective account management.
Achieve and exceed agreed annual sales targets and key performance objectives.
Identify opportunities to increase sales, market penetration and customer spend.
Provide a consistently high standard of customer service and act as a trusted commercial partner to customers.
Understand customer requirements and work with internal teams to provide appropriate commercial solutions.
Maintain accurate records of sales activity, customer information, opportunities and account data within the CRM system.
Monitor market activity, customer trends and competitor activity within the assigned territory.
Provide relevant market and customer feedback to the wider sales team.
Contribute positively to the continued growth, performance and reputation of the business.
Represent the company professionally at all times.
Commercial Acumen
Strong understanding of market dynamics, customer requirements, pricing considerations and opportunities to drive profitable sales growth.
Relationship Management
Ability to build credibility and develop strong, long-term commercial relationships with customers at all levels, including senior decision-makers.
Business Development
A proactive approach to identifying prospects, opening new accounts and developing additional revenue opportunities within existing customers.
Planning & Organisation
Strong territory management, journey planning and prioritisation skills, with the ability to manage a busy field-based schedule effectively.
Communication & Influence
Excellent communication, negotiation and influencing skills with the ability to confidently represent the business in front of customers.
Self-Motivation & Accountability
Highly motivated, resilient and results-focused, with the ability to work independently while remaining accountable for territory performance.
Customer Focus
Committed to delivering excellent service, maintaining responsiveness and developing long-term customer partnerships.
Collaboration & Learning
Works effectively with colleagues across sales, operations and customer service, sharing market insight and continuously developing commercial knowledge.
Achievement of individual and territory sales targets.
Sales and margin growth within the assigned territory.
Growth and retention of key customer accounts.
Successful development of new customer accounts.
New business generation within the assigned region.
Accuracy and consistency of CRM and sales reporting.
Customer satisfaction and service levels.
Effective management and development of the assigned territory.
Head of Group Sales – performance reporting, commercial alignment and support.
Sales Team – collaboration, account development and sharing market intelligence.
Customers & Buying Groups – account management, relationship development and new business.
Operations & Customer Service Teams – order fulfilment, customer support and service delivery.
Contract Type: Permanent
Hours: Full-time, 40 hours per week
Working Week: Monday to Friday
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