Product Marketing Associate

Founded in late 2016 by Aimee Connolly, Sculpted by Aimee is an Irish-born beauty brand with a global vision. Aimee, who began her journey as a makeup artist after earning a bachelor’s degree in business, spotted a gap in the market for makeup that was both easy to apply and highly effective. Combining her passion for beauty and business acumen, she launched Sculpted by Aimee to create products that simplify beauty routines without compromising results.
 
At the heart of Sculpted by Aimee is a commitment to empowering beauty enthusiasts with multitasking, user-friendly products that deliver a glowing finish in five minutes or less. Our products are designed to enhance natural beauty, applying effortlessly and blending seamlessly to help our community look and feel their best.
 
In less than eight years, Sculpted by Aimee has achieved cult status, surpassing established beauty conglomerates to become the number one mass cosmetics brand in Boots Ireland*. We have expanded our presence across key retailers such as Boots and Selfridges UK, and our e-commerce platform now serves customers in 68 countries. Our 360° omni-channel approach includes a robust physical presence in over 500 retailers across eight countries and four flagship stores in the UK and Ireland.
 
Our product portfolio includes over 140 makeup, skincare, and body products, all proudly certified by Leaping Bunny and recognized with 40+ industry awards. With an extensive range of complexion products offering over 100 foundation shades, Sculpted by Aimee is dedicated to celebrating real skin and promoting minimal retouching in our social media and campaigns.

Due to this exciting growth, Sculped by Aimee are hiring a Product Marketing Associate to join their Product Team. As a Product Marketing Associate at Sculpted by Aimee, the candidate will report directly to the Product Marketing Manager and play an essential role in supporting the strategic growth of our product portfolio. The focus will be on supporting the launches of products through product positioning. 

• Product Positioning and Launch Support – Assisting in defining the product’s USPs, and assisting the team to ensure a successful product launch strategy. 
• Product Narratives – Building product stories, compelling messaging and storytelling that resonates with the target audience.
• Artwork and Design Collaboration – Supporting product marketing manager with artwork, promotional materials, and branding.
• Market Research and Competitive Analysis – Assisting product developers by gathering insights on market trends, customer preferences, and competitor products.
• Strategic Product Naming – Contributing to the decision-making process for product names to align with branding and market appeal.
• Enhancing Product Education – Developing materials and initiatives to educate internal teams, partners, and customers about product features and benefits.
• Cross-Functional Coordination – Working with design, trade, marketing, PR and product teams to align messaging, strategy, and execution.
• General Product, Marketing & Product Development Activities – Providing support across various initiatives to drive product awareness and adoption.

Key Responsibilities: 

Packaging & Brand Audits

• Conduct regular packaging audits to ensure consistency, compliance, and alignment with brand guidelines.
• Collaborate with design teams to address any packaging issues or improvements.

Trade & Retail Support

• Work closely with the trade team to ensure the brand is consistently represented across retail and e-commerce platforms.
• Gather feedback from sales teams and retail partners to identify opportunities for brand enhancement.

Marketing Asset Management

• Support the creation and organisation of marketing materials, including artwork and digital content.
• Ensure all assets are up to date and accessible for internal teams and external partners.

 
Market Research & Competitive Insights

• Conduct research on competitor products, market trends, and consumer preferences.
• Provide insights and recommendations to support product positioning and strategy.

General Administrative & Marketing Support

• Manage timelines, track deliverables, and support the team with day-to-day operational tasks.

• Strong written and verbal communication skills.
• Ability to conduct and analyze market research and competitor analysis.
• Creative thinking 
• Strong attention to detail is key for this role
• Strong organizational skills and ability to manage multiple projects.
• Ability to work independently and collaboratively within a team.

Sculpted by Aimee is deeply committed to building a diverse & inclusive workplace and is an equal opportunity employer. Sculpted by Aimee welcomes applications from all sections of the community, celebrates diversity and is committed to creating an inclusive environment for all employees.