Regional Product and Marketing Manager

At Etex, our purpose is Building Better Together. We are an international leader in sustainable construction, driven by a passion for excellence – but it’s our people who remain our top priority. We connect, collaborate, and champion the well-being of our employees, forming strong partnerships and pioneering positive change in our ever-evolving industry.

At Etex, we strive to make a meaningful impact in the lives of our customers and communities. Are you looking for a company where you can learn, grow, and lead? Join us as a Product and Marketing Lead in Ireland! 

We are seeking a commercially driven and strategic Regional Product and Marketing Lead to drive the success, positioning, and lifecycle performance of our Fibre Cement product portfolio across the UK and Ireland. This is a pivotal role that combines high-level product strategy with hands-on marketing execution, ensuring our solutions align with customer needs, stand out in a competitive market, and deliver profitable, sustainable growth. Acting as the regional expert, you will lead the marketing plan, oversee product lifecycle activities, leverage customer insights, and collaborate closely with cross-functional teams to deliver impactful go-to-market strategies.

What you’ll do:

• Deliver the annual marketing plan, ensuring strong market positioning and alignment with UK & Ireland priorities


• Lead digital marketing activities and develop high-quality, targeted campaign materials


• Manage the full product lifecycle, from development and launch through to optimisation and phase-out


• Use market and customer insights to drive product strategy and continuous improvement


• Collaborate with R&D, manufacturing, and commercial teams to enhance product performance and innovation


• Ensure alignment across Sales, Technical, Supply Chain, and Communications teams


• Support product launches, sales enablement, and customer engagement as a subject matter expert

What you’ll bring:

• Proven experience combining product management and marketing within a technical, construction, building materials, or manufacturing environment


• Ability to translate customer insights into clear, actionable product and marketing strategies


• Strong digital marketing expertise, including SEO/SEM, marketing automation, and multi-channel campaigns


• Excellent stakeholder management skills, with the ability to collaborate across cross-functional teams


• Analytical, data-driven mindset with strong problem-solving capabilities

Why join us?

• Our culture – we connect & care about those around us. We nurture teamwork, communities, partnerships and new ways of working, placing the highest importance on the safety and working environment of our people.


• Our ‘Road to Sustainability 2030’ is our plan to help build a better, sustainable future. We work towards this vision by caring about our social and environmental impacts and developing innovative solutions


• We have a strong conviction that diversity of thinking helps us to deliver a strong and sustainable performance. It is also essential for us that everyone feels part of the team. In this spirit, we are committed to equal opportunities and zero tolerance towards discrimination


• Flexibility: For us, hybrid and flexible working is all about trust, and we want you to be able to do your best work (depending on the role).