Sales & Marketing Specialist

ULearn’s vision is a world where Learners everywhere become passionate about the power of taking control of their own learning.

ULearn is now opening dialogues with experienced Sales & Marketing Specialist to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

- Our content and reach is multinational and multilingual which presents the successful candidate with an interesting and challenging set of problems to solve

- You will report direct to the CEO. As such there are opportunities for the activated candidate to expand their role

ULearn operates in a fast-paced entrepreneurial environment. We are looking for someone who would thrive in such a space. The candidate should possess a strong work ethic, as well as a genuine passion for digital data-driven marketing, advertising and, above all else, the ULearn mission, vision and values.

• Committ: make a positive impact on the lives of everyone who engages with the people, content and services of ULearn
  


• Ethics: uphold the ethical standards in dealing with Learners, colleagues and stakeholders
  


• Mind, Body, Spirit: we believe that everyone who works or learns with ULearn should stay healthy, happy and strong
  


• Activate: Delimit yourself - meditate on improvement. You can decide to have a higher level of involvement
  


• Team: there are no boundaries around quality. We work together to meet the needs of Learners everywhere
  


• Grow: you can be more than you are today. Everyone is accountable for their own improvement and the improvement of ULearn
  


• Win: ULearn is a business - we are working together and playing to win
  


• Respect: We value our people and encourage their development – there's no time for bullying or backbiting
  

RESPONSIBILITIES

Key Essentials

• Plan and execute digital marketing campaigns to our customers via Google Ads
  


• Once progress is being made discuss rollout of Bing, Instagram, Facebook Ads
  


• Review social media engagement on Facebook, Instagram, TikTok
  


• Measure and report performance of all digital marketing & sales verticals to assess against goals (Return on engagement and KPIs)
  


• Plan, execute, and measure experiments and conversion tests
  


• Identify trends and insights, and optimize spend and performance based on these insights
  

• 3+ years proven working experience in digital marketing
  


• Demonstrable experience leading and managing PPC, Search, Display etc Campaign types, SEO/SEM, CRM, email, social media
  


• Experience in setting up and optimising channel campaigns
  


• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  


• Experience in optimising landing pages and user funnels
  


• Experience with A/B and multivariate campaign tests
  


• Solid knowledge of website analytics tools (e.g., Google Analytics, Facebook Analytics, NetInsight, Omniture, WebTrends)
  


• Knowledge of design programmes like Photoshop, InDesign
  


• Working knowledge of Demand-Side Platforms (e.g., Facebook Ads Manager, RocketFuel, MediaMath, AAP)
  


• Experience in marketing automation and lead nurturing, working with platforms such as HubSpot, Marketo, Pardot, etc.
  


• Working knowledge of HTML, CSS, and JavaScript development and constraints
  


• Strong analytical skills and data-driven thinking
  


• Up to date with the latest trends and best practices in online marketing and measurement
  

Strong Skills in

• Analysis - Strong analytical abilities to evaluate end-to-end customer experience across multiple channels and customer touch points
  


• Detail Driven - Optimizing existing and suggesting improvements to user funnels
  


• Creative - Blue Ocean growth strategies using digital marketing channels
  


• Knowledge - identify emerging tech and provide thought leadership perspective for adoption where appropriate
  


• Evaluation - Ability to iterate changes based on data
  

*** Understanding of the international education industry would be a strong advantage to the candidate ***