Number of Applicants
:000+
Overview
As part of the Energy & Innovation design team, you will partner closely with functional design experts as well as the business to develop brand design strategies across a spectrum of capabilities including product architecture, innovation pipelines, visual identity systems, design guidelines, packaging design, and structural design. The Senior Brand Designer will engage with cross-functional teams to drive comprehensive brand and graphic design projects from ideation and strategy to execution. The main objective of this role is to guide the visual identity for these key brands, help craft the brand design strategy, and execute major design projects across the portfolio.
Design Project Management: Partner across disciplines within PepsiCo and external suppliers to ensure design assets are developed and delivered with quality, value, and on-time.
Inform and align stakeholders throughout the creative process, regularly reviewing the status of projects with appropriate leadership to verify that project expectations are met.
Brand Design Development : Support the visual identity for the portfolio, working in collaboration with the Design Director, Energy & Innovation and other design leaders across brand, product, packaging, equipment, marketing, and advertising.
Generate creative design proposals (visions, scenarios, concepts) in order to visualize the desired output and share it with internal and external team members.
Participate in research activities and effectively translate customer needs into actionable design strategy (must be able to execute those requirements into design solutions). Help drive to final design recommendations, decisions, and design approval to enable artwork execution/production phases. Ensure a thorough consideration of all project variables and that the final solution will perform as planned.
Essential qualifications:
Preferred qualifications:
PepsiCo produces the world’s largest portfolio of billion-dollar food and beverage brands, including 22 product lines that each generates more than $1billion in annual retail sales.Our main businesses – Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade – also make hundreds of other nourishing and tasty foods and drinks that bring joy to our consumers in more than 200 markets
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