The Role
OVERVIEW
The Social Content Videographer / Editor Lead is responsible for delivering high-quality, social-first video content across client brands, combining creative execution with strong platform understanding to produce work that is native, engaging and performance-driven.
This role operates across the full spectrum of modern social content — from lo-fi, reactive creator-style execution to more structured mid-fi branded production. It requires a balance of craft, speed and judgement, with the ability to adapt approach based on platform, audience and objective.
At Core, content is not created in isolation. It is built to travel, perform and scale, supported by media, data and audience insight. This role plays a key part in ensuring that output meets that standard, contributing not only to how content is produced, but also to what should be made and why.
As the social offering continues to grow, this role will also contribute to developing internal capability, supporting and mentoring others while helping to elevate the overall standard of videography and editing across the team.
This position offers the opportunity to work across high-profile brands, shaping how content is created and delivered at scale, and contributing to a more integrated, performance-led social offering.
Responsibilities
CREATES THE FUTURE
• Deliver high-quality, social-first video content across TikTok, Instagram, YouTube and emerging platforms
• Balance lo-fi, reactive execution with more considered mid-fi production depending on brief and objective
• Capture high-quality footage across multiple environments, including studio, on-location and creator-led shoots
• Plan and execute shoots effectively, including shot lists, lighting, audio and setup
• Edit content to a high standard, applying pacing, hooks, captions, sound design and grading to maximise attention and retention
• Continuously improve output by testing new formats, tools and creative approaches
CONNECTS WITH AUDIENCES / CLIENTS
• Create content that is platform-native, ensuring it aligns with audience behaviours and expectations
• Collaborate with strategists and creatives on ideas, formats and storytelling approaches
• Contribute to content that is culturally relevant, timely and aligned with brand tone of voice
• Work closely with internal teams to deliver integrated, high-quality campaigns
• Respond effectively to feedback from clients and internal stakeholders, adapting output as required
MANAGES THE BUSINESS
• Deliver content consistently against agreed timelines, briefs and production requirements
• Ensure all output is optimised for performance, with a clear understanding of engagement and retention metrics
• Maintain a high level of accuracy and attention to detail across all content deliverables
• Manage editing workflows efficiently to support volume and speed without compromising quality
• Contribute to performance-driven thinking by aligning content delivery with campaign objectives
INSPIRES THE TEAM
• Support and mentor junior videographers and editors as the team grows
• Share knowledge, tools and best practice to elevate overall team capability
• Contribute to improving workflows, processes and production standards
• Help drive a collaborative, high-performing team culture
• Play an active role in raising the overall quality and consistency of content output across the team
Your profile
Experience
• 3–5 years’ experience creating social-first video content
• Experience in an agency, freelance or brand environment
• Strong portfolio demonstrating both lo-fi/creator-style and mid-fi branded work
• Advanced experience with Premiere Pro; working knowledge of After Effects or similar
Person Specification
• Be a confident communicator
• Be able to demonstrate an understanding and knowledge of current advertising theory and the application of this knowledge in day-to-day work
• Excellent interpersonal skills – ability to build strong relationships with clients
• Display the ability to think creatively and innovatively
• Possess good presentation skills – assist in presenting insights to clients
• Good listener - ability to understand client’s objectives
• Exceptional attention to detail
• Understands the importance of upskilling
• Can think on their feet to make the right decision quickly
• Be responsive to requests
WHAT MAKES SUCCESS IN THIS ROLE
Success in this role is defined by the ability to consistently deliver high-quality, platform-native content that performs, while contributing to creative direction and supporting the growth of team capability.
A strong performer will not only execute content effectively, but will influence what is created, how it is produced, and how it evolves to meet changing audience behaviours and platform demands.