Trade Marketing Manager

Trade Marketing Manager

Cpl are delighted to be working with Irish marketing and brand management company who are seeking a passionate Trade Marketing Manager for a Permanent contract in Dublin. This is an exciting opportunity to work on a portfolio of exciting beverage and snack brands. This person will be commercially focused and understand trade marketing initiatives for the Irish & Northern Irish markets. This person will drive top of mind awareness and win the shopper at the moment of choice.

 €45,-€55, salary

Key Responsibilities:

·Be the brand guardian for the B&S (beverage and snack) portfolio, making sure all designs, principles, tone of voice and activations are a true brand fit and targeting the right audiences.

·Manage all aspects of Trade Marketing for brands in the B&S portfolio, liaising with key stakeholders within the wider business.

·Manage the brand budgets and delivery of all activity within the agreed budget while achieving volume targets.

·Drive best in class execution and evaluation of trade marketing plans including distribution, visibility, trade advocacy & ROS driving initiatives.

·Compile insightful monthly & quarterly sales & trade marketing reports, outlining progress Vs brand KPIs and Rate of Sale

·Brief in quarterly objectives to trade teams to ensure delivery of brand KPIs. Track and monitor KPIs and create assets to assist with KPI execution.

·Creation & management of POS, visibility tools, trade listings and consumer activations in trade

·Where necessary, successful management of trade and consumer led events, overseeing agency management.

  Requirements:

·2+ years trade marketing or related experience.

·Degree in Marketing, Business or equivalent

·An understanding and experience within the FMCG Industry desirable.

·Commercially minded with sound budget management experience.

·Analytical, strategic & ability to problem-solve and multitask.

·Passionate about consumer trends and building brands in the Irish marketplace.

·Strong communication & presentation skills.

·Full Irish driver’s license and access to your own car.

For further information please contact Keely Parsons on or email your CV to