Ecommerce Assistant

O'Briens Wine is looking for a passionate, results driven, E-Commerce Assistant to manage end-to-end digital customer journeys across our platforms.

The ideal candidate will have retail experience and enjoy working in retail environment. They will understand product, merchandising and how that translates to sales, both on and offline. They will have a Digital Marketing Degree (or similar) and have a good understanding of E-Commerce, digital marketing including SEO, and a keen interest in web and app development. They should be tech savvy, sales and data driven, and customer focused with an eye for design especially UX.

Summary of the Role

Position Title: Ecommerce Assistant

Department: Ecommerce

Location: Sandyford

Reporting Manager: Ecommerce Manager

Direct Reports: No

Budget Responsibility: Yes

Key Contacts (Internal): Ecommerce Manager, Marketing & Creative Team, Warehouse & Logistics Team, Customer Service Team, Director of Wine and Product Team, Store Managers

Key Contacts (External): Digital and web agencies

This position reports to the Ecommerce Manager. We are a small business with huge ambition, and as such the successful candidate will be expected to be hands-on and work closely with the rest of the O'Briens team and the wider business to ensure a fully integrated approach.

Position Purpose

This is a newly created role in the Ecommerce team to help realise the business's next phase of growth. This role will primarily focus on the consumers online journey, keeping the website and the O'Briens Wine App up-to-date in line with the current promotions and campaigns.

You will be working with online systems to merchandise landing pages, and creating rule sets around products, and will be responsible for all site landing pages, app links and assets being correct. On the job training will be provided.

Responsibilities

Merchandising the website and App

SEO management - you will have experience working with agencies and using tools such as SEMRush and/or Moz

Be responsible for ensuring the channel is optimised for our customers in all phases of the purchase journey displaying accurate and relevant product info and visual content to create a market leading customer UX and UI

Track, review and analyse ROI on all brand activations, recommending future data-led optimisations and learnings.

Proven ability to deliver impactful execution and messaging across all touchpoints that drive purchase behaviour

Managing media and brand partners and relationships inc setup, tracking and reporting

Continuous improvement of customer experience online

Reporting using GA and Shopify analytics

These are the main requirements of the role and is not an exhaustive list of duties. It is intended to reflect the nature, range, and context of the work, which will change over time. The initial 6-months will primarily focus on the digital systems and training around that, and the role will expand as you get more comfortable with updates.

Skills

Good understanding of omni-channel management

Strong communicator

Excellent analytical skills; the ability to read data and make changes accordingly

Highly creative and imaginative with the ability to turn ideas into reality

Commercial awareness & being results orientated is an important part of this role

Ability to manage multiple projects simultaneously, working to tight deadlines, maintaining very high standards across all tasks.

Experience

Retail experience, ideally within FMCG businesses

Educated to degree level or similar

Have an analytical mind and the ability to influence through using data analytics i.e Google Analytics

Commercial awareness & being results orientated is an important part of this role

Experienced in product catalogues and content management systems would be ideal, however, experience with merchandising in a retail environment is essential

Open to change in a fast-moving industry