Global CRM & Email Manager

GANNI IS SEEKING A TALENTED GLOBAL CRM & EMAIL MANAGER TO JOIN OUR TEAM AND DRIVE CUSTOMER LOYALTY AND CONVERSION THROUGH IMPACTFUL STRATEGIES AND STORYTELLING.

 

YOUR MISSION & RESPONSIBILITIES AHEAD OF YOU
You'll be instrumental in developing and executing CRM and email marketing plans that enhance the customer journey and brand engagement. Responsibilities include coordinating email communication calendars, managing campaign creation and optimization, and ensuring database cleanliness and segmentation. With a focus on continuous testing and reporting, you'll optimize performance targets and provide insights for improvement. Collaborating closely with cross-functional teams, you'll ensure seamless execution of CRM initiatives and contribute to the overall success of our marketing efforts.

 

Responsibilities ahead of you:

• Develop a CRM and email marketing strategy that enhances the customer’s journey and helps drive loyalty and conversion through relationships, brand message and storytelling.
• Coordinate the email communication calendar with marketing and trade plans.
• Manage the building, scheduling, testing and optimisation of email campaigns, creating copy, creative content.
• Optimise CRM and email marketing initiatives through continuous testing, tracking and reporting.
• Optimise customer segmentation, targeting, and personalization strategies.
• Oversee database management including database cleanliness and development of data segmentation strategies.
• Deliver email performance targets, summarise key insights, and recommend actions to improve email performance.
• Work closely with cross-functional teams, including Marketing, Trade and Retail to ensure seamless execution of CRM initiatives.
• Monitor key CRM metrics, analyse performance, and provide recommendations for continuous improvement.
• Report and deliver weekly and monthly campaign performance reports.
• Report to the business on general CRM principles, developing and sharing insights and embedding best practices.

MUST HAVE REQUIREMENTS

• Knowledge of HTML and other CRM platforms (Bloomreach experience is preferred)
• Confident with analytics tools and a strong understanding of tracking and conversion optimization
• Editorial Copywriting skills are desirable
• Creative thinker with excellent communication skills
• Team player with the ability to manage multiple projects and a fast-paced environment
  
   

THE GANNI WAY
We are looking for a true GANNI ambassador - someone who shares our values of Openness (ready to evolve, honest not perfect) , Optimism (you never stand still, just dance!) , Authenticity (you march at your own beat!) , Accountability (no excuses, you make an impact) & Responsibility (make small changes, see big differences).

The GANNI culture is based on a learning and results-driven mentality, where everyone is united by a common purpose of (hack)the fashion system!

GANNI is a state of mind - more than a way of dressing and we love to change the usual practice in everything we do. We are confident and capable of anything! So prepare yourself to be comfortable with the uncomfortable and hacking the system together with our amazing team!

 

WHAT ELSE?
You will be reporting to Global Head of Digital Marketing & CRM.

We welcome applications from all people regardless of gender identities, sexual orientations, ethnicities, racial identities, religious beliefs, disability statuses and personal expressions. We only want to know why you’re great for this role, so please avoid including your picture, age, and marital status in your CV.

 

BE BOLD AND JOIN OUR GANNI COMMUNITY!
We hope you got all your questions answered and feel motivated to join our team and become a part of the GANNI community. If you have more questions regarding the position please contact Lynora James, Chief Digital Offer at We will be interviewing candidates continuously and kindly ask you to send your application and CV as soon as possible. Please use the “ Apply for position ” button.

Based in Copenhagen and owned and run by husband-and-wife team Creative Director Ditte Reffstrup and Founder Nicolaj Reffstrup, GANNI has developed exponentially over recent years with its Scandi 2.0 sense of style full of personality and contrasts. GANNI is all about making our community who wear our clothes feel even more confident and capable of anything. For us, acting responsibly is a moral obligation.

GANNI is committed to creating a more diverse, equal and inclusive workforce, building teams that represent a variety of backgrounds, perspectives and experiences. It is a fundamental policy at GANNI not to discriminate on any basis or characteristics and celebrate diversity. Everyone is welcome and encouraged to apply.

At GANNI we see behaving responsibly as our moral obligation. As a certified B Corp, GANNI focuses on making more responsible choices every day to do better for our planet and community. Responsibility is at the heart of everything we do and we encourage all employees to take part in our journey towards becoming a more inclusive, equal and responsible business.

OUR VISION & MISSION

Hack(ing) the fashion system

E volving from a distinctive Scandinavian fashion brand, we are more than a way of dressing - we are a creative collective and diverse community of first movers, committed to environmental responsibility and progressive social activism, setting the tone for the next generation to follow.