Head of Brand

Head of Brand Primark exists to serve the ‘Savvy Shoppers’ of the world, creating MAXIMUM JOY AT MINIMUM COST. We make LOOKING GOOD and FEELING GOOD cost less. With a culture of maximum care: for our customers and colleagues, our partners and the planet. With minimum waste, damage or disrespect. We are PRIMARK. We are a £9bn+ turnover business with operations across 400+ stores and 16 international markets (and growing). Over the past 15 years, we’ve transformed into a true Retail giant with a global footprint that covers 16 selling markets and now employs over 80,000 colleagues worldwide. The Primark Customer Function is the ultimate voice of the customer. Cheerleaders. Guardians of customer experience. With end-to-end ownership of the Primark brand across, markets, channels, and touch points. As Head of Brand, you will be an integral part of the Brand & Creative Leadership Team, playing a critical role in turning Primark into a Global Super brand What You’ll Get The world is changing and it’s important we support our colleagues. People are at the heart of what we do at Primark so it’s essential we provide the right environment for you to perform at your best. That’s why we offer benefits that put you first Some of our benefits are:

• 27 days of leave, plus bank holidays and if you want, you can buy 5 more.
• Flexible Working, opportunity for an early Friday finish, and a subsidised cafeteria.
• Primark Perks – Discounts with some local partner business to our offices

What You’ll Do: In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day-to-day: Define the brand strategy to enhance brand perception, deliver growth and business results • Manage the brand architecture • Manage the brand world • Establish and maintain brand budgets • Measure brand performance • Analyse brand positioning and consumer insights • Lead a best in class, diverse, and inclusive, Brand team of Brand and Campaign Managers, partnering with the business, upholding, and celebrating the Primark values; CARING, DYNAMIC and TOGETHER. What You’ll Bring Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:

• 10 years+ Marketing brand experience
• Strong Presentation skills
• Experience in Agency management
• Defining and creating brand communications strategies
• Ability to put systems and processes in place within a matrix
• Comfortable influencing C-suite and Board level decision makers
• Can engage and influence others in challenging contexts

Ready? Fantastic - because we can’t wait to see what you can offer. You’ll be joining a team of diverse, passionate, and talented individuals where you’ll truly belong, collaborating on projects that will shape the future of our industry. If you’re excited about this role but don’t meet all the criteria, we encourage you to apply. You may be the right candidate for this role or another one, and our recruitment team can determine where your skills may fit in at Primark. Apply to be part of our future and we’ll help you develop yours. If you need any reasonable adjustments or have an accessibility request, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist. All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss. 126152BR