Head of Marketing Retail and Omnichannel

Head of Marketing Retail and Omnichannel

Role Overview:

We are seeking an experienced and dynamic Head of Marketing to lead and develop the marketing functions of a multi-site, nationwide company operating in both land-based and online casino sectors. This role demands a hands-on, highly organized manager who utilizes a strong analytical and data-driven approach.

The primary focus of the role is on the retail customer experience through the management of our loyalty club, promotions and CRM. You will play a key role in further developing and implementing our Omnichannel customer strategy, helping to seamlessly integrate the experience across our land based and online operations.

Key Responsibilities:

• Architect and execute comprehensive marketing strategies across all business units.
• Collaborate with business units to develop tailored marketing plans and budgets.
• Create marketing plans for expansion into new locations.
• Liaise with the Online Marketing teams to integrate online best practices into the retail environment.
• Partner with the IT department to enhance customer experience through bespoke development.
• Promotions:
• Design and implement a dynamic marketing calendar.
• Develop data-driven campaigns to enhance customer retention and attract new clientele.
• Develop and manage in club, online / social media advertising campaigns to bring awareness to these promotions.
• CRM and Customer Retention:
• Enhance CRM and retention strategies with multi-channel campaigns.
• Focus on sophisticated customer journeys and VIP engagement to maximize customer satisfaction and lifetime value.
• Oversee the creation of marketing collateral including promotional posters, SMS, and emails.
• Develop out a VIP function.
• Analysis and Reporting:
• Develop and monitor key performance indicators.
• Use analytics to optimize marketing performance and collaborate on customer analysis, segmentation, and targeting.

Qualifications & Experience:

• Industry Expertise: Minimum of 3 years in a leadership marketing role within the gaming industry.
• Analytical Skills: Exceptional skills in Excel and BI tools like PowerBI or Tableau, with a demonstrated ability to derive actionable insights from data.
• CRM: Experience building and improving customer journeys using marketing automation tools is a must have.
• Leadership: Proactive and self-motivated with a proven track record of developing and executing successful marketing strategies.
• Communication & Organizational Skills: Strong capability in clear communication, confident leadership, and effective organization.

Head of Marketing Retail and Omnichannel