Fundraising & Marketing Officer

Location: Maynooth or Belfast

The Fundraising and Marketing Division is responsible for raising public income, recruiting new supporters, retaining existing supporters and growing our relevance by creating a better understanding of Trócaire’s work and its impact.

 As part of the Campaign Marketing team, the Fundraising & Marketing Officer will lead the planning and delivery of the Lent campaign. This is Trócaire’s most prominent fundraising campaign and raised €8.4 million in 2023. The Fundraising & Marketing Officer will also be responsible for driving brand relevance, oversight of Schools and Community fundraising activity, managing impact campaigns post appeal and related research and insight.

About Trócaire:

We are Trócaire. We work with local partners in the world’s most at-risk communities and with people in Ireland to tackle the underlying causes of poverty and injustice and respond to the crises they create. Together we bring about positive and lasting change for a just world.

Our values are Solidarity, Accountability, Perseverance, Participation and Courage.

In 2023, Trócaire supported over 1.58 million people in 11 countries across Africa, Asia, Latin America and the Middle East. With the support of the generous people of Ireland, we work towards five goals:

· Promoting Access to Justice

· Achieve Climate & Environmental Justice

· Ensure Women & Girls’ Protection, Voice & Influence

· Save Lives and Protect Human Dignity and

· Mobilise the Public in Ireland to achieve Global Justice.

Requirements

Campaign Strategy & Management

• Work with the Marketing Campaign Manager to deliver the campaign strategy and on a project to roll out the long-term direction of the Lent campaign with a view to optimising current campaign revenue and developing new income streams.

• Lead the delivery of the fully integrated and cross-organisational Lent campaign (ROI & NI) - on time, on budget to deliver the agreed income target. 
• Manage all campaign elements including determining the campaign theme, planning, content gathering and development of ATL (creative & media); BTL (print, production and distribution) and Digital (working closely with Digital Officer). 
• Regularly monitor and report on relevant campaign KPIs such as Income, Engagement and Reach.
• Build strong relationships with external partners to deliver high quality campaigns. 
• Manage budgets & produce quarterly forecasts (income & expenditure).

Insight & Best Practice:  

• Manage research & insight delivery, working with our external research partners. 

• Conduct campaign reviews to ascertain ROI & feed learnings into future plans.
• Identify ways to maximise income based on previous experience / learnings and look for new ideas to support income generation. 

Community Engagement Oversight:  

• Work with the Community Engagement Officer to develop new ideas and innovations across Community and Schools Fundraising and deliver the brand strategy.

• Oversight of Community and Schools fundraising & outreach activity

Collaboration & Team:  

• Work collaboratively with colleagues across the organisation and lead the Lent Co-Ordination Group to drive campaign objectives. 

• Manage a team of two: F&M Assistant and Community Engagement Officer 
• Actively participate in performance management process to achieve objectives and personal development goals.

Experience

• 5 years’ experience in a relevant marketing / fundraising position and/or proven track record of campaign revenue generation. 

• Experience in managing national marketing campaigns with particular emphasis on ATL, BTL and digital marketing. 
• Proven track record in delivering results. 
• Management of external agencies (creative, media, research, print) 
• Budget management, income forecasting and reporting. 
• Experience of managing teams and cross functional teams

Skills

• Strong communication skills and the ability to lead and motivate others, including cross functional teams. 

• Excellent organisational / project management skills. 
• Creativity and innovation. 
• Strong research and analytical skills and good attention to detail.
• Good commercial acumen and an ability to manage and prepare financial information and interpret data.
• Good understanding of principles of ethics and regulation areas of advertising, data protection and fundraising 

  Qualities

• Good team player, with ability to work proactively and autonomously. 

• Strategic, inquisitive, and critical thinker
• Creativity and innovation
• Enthusiasm, energy, and drive 
• Flexibility and ability to adapt. 
• Results-focused and target-driven

Benefits

For the candidate with the required experience and passion for the role, Trócaire offers a competitive package of salary and benefits, including a generous pension and flexible working options. (Salary Ranges; depending on location; ROI €54,000-€58,000 & NI £37,685-£40,493)

Closing Date for Applications is 26th April 2024

Safeguarding Programme Participants-Children & Adults

Trócaire is committed to safeguarding people within our programmes from exploitation and abuse and has specific policies on this commitment (including a Global Code of Conduct) which outlines the expected behaviour and the responsibility of all staff, consultants, and other organisational representatives. More information on Trócaire’s safeguarding policies available here.

Diversity and inclusion

We welcome diverse applicants to join our inclusive workforce.

Trócaire is an equal opportunities employer. We are an organisation that embraces diversity and inclusion. We welcome applicants from diverse backgrounds to bring their experiences and perspectives to Trócaire. Diversity and Inclusion statement available here