Internal Communications & Engagement Channel Manager

Internal Communications & Engagement Channel Manager In this role you will be responsible for devising, executing and embedding an effective and impactful internal communications & engagement channel strategy, using data-led insights to engage & excite our 80,000+ colleagues across 16 global markets (and growing)! What You’ll Get The world is changing and it’s important we support our colleagues. People are at the heart of what we do at Primark so it’s essential we provide the right environment for you to perform at your best. That’s why we offer benefits that put you first; Some of our benefits are:

• 27 days of leave, plus bank holidays and if you want, you can buy 5 more.
• Flexible Working, opportunity for an early Friday finish, and a subsidised cafeteria.
• Primark Perks – Discounts with some local partner business to our offices

What You’ll Do:
In your role, you’ll collaborate with a wide range of colleagues across our global business to enhance colleague engagement through all our internal channels. Here’s a flavour of your day-to-day:

• Support the delivery of the global internal communications & engagement strategy by devising and delivering a best-in-class channel engagement strategy across our internal digital channels including our colleague app (ZING), colleague engagement survey tool (Peakon) and email platform.
• Develop and articulate a clear purpose for each channel and create a governance framework to embed best practise channel utilisation.
• Work closely with market leadership teams, in-market ZING champions & colleague engagement champions to continuously drive colleague engagement and adoption of our internal app in all markets
• Design an effective measurement framework to monitor, measure and report communication activities and colleague feedback, using data and insights to make decisions and recommendations.
• Work collaboratively with internal stakeholders to ensure a consistent pipeline of compelling in-app content including colleague stories and product and business updates that bring our strategy, purpose and culture to life
• Work as an integrated part of the engagement team to deliver actionable insights from our colleague survey to support Primark’s purpose, drive better decision making and create a sense of connection and belonging for all colleagues.
• Act as the colleague voice for our 80,000+ colleagues across 16 markets (and growing!) sharing strategic insights to support our people agenda in all locations.

What You’ll Bring
Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:

• 3rd level qualification in Digital Marketing/Communications/PR/Marketing/Business
• Minimum 5 years’ experience in a similar role
• Experience leading and managing internal communication channels and platforms including SAS employee app, engagement survey tools, email platforms.
• Highly data literate with experience of using analytics tools to measure and monitor performance and turning data from various sources into meaningful insights.
• Experience in developing and embedding digital channels/platforms in multiple markets / globally.
• Ability to source, identify and execute compelling content to engage and motivate colleagues
• In-depth experience of successfully working and influencing internal stakeholders in a large international organisation

Ready? Good - because we can’t wait to see what you can offer. You’ll be joining a team of diverse, passionate, and talented individuals where you’ll truly belong, collaborating on projects that will shape the future of our industry. If you’re excited about this role but don’t meet all the criteria, we encourage you to apply. You may be the right candidate for this role or another one, and our recruitment team Can determine where your skills may fit in at Primark. Apply to be part of our future and we’ll help you develop yours. If you need any reasonable adjustments or have an accessibility request, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist. All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss. 122219BR