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Marketing Manager role Overview
Exciting new opportunity with a long established financial services company based in Dublin, now seeking their first Marketing Manager. The company has been trading in Ireland for over 75 years and has ambitious growth plans within its target markets.
This role is the first of its kind in the organisation and offers the opportunity to develop a marketing function, strategy & plan from the ground up. It is an ideal opportunity for a Marketing Specialist or Marketing Executive to take the next step in their career.
Why this role might be for you:
****Financial Services experience is not necessary for this role, though some experience in a regulated sector would be of benefit****
The Marketing Manager will:
Qualifications and experience
Degree in Marketing or a business-related degree. 3-4 years’ experience working in marketing with good all-round practical experience and experience of digital.
Responsibilities as Marketing Manager
Digital Marketing Strategy
Work with different business units to understand the business and goals including revenue and operationalDevelop a digital marketing strategy for the target market that aligns with the business goals including Social media strategyContent strategyEmail marketing strategyAdvertising strategyProposed Campaigns Define SMART marketing goals that align to business goalsIdentify key marketing metrics to measure ROI on digital marketing campaigns and effortsDefine and prioritise an implementation roadmap for the new strategy
Process Management
Define, set up and manage the processes required to implement the digital marketing strategy including Blog Calendars – Planning, Copywriting, Approval and implementationSocial Media Calendars – Planning, Writing, Approval and ImplementationCampaign SchedulesWebsite Updates Research and recommend tools required to support the implementation and measurement of the digital strategy that align with the roadmap
Vendor Management
Manage third party vendors and partners involved in implementing digital marketing strategy e.g. Copywriters, Website Agency…. Ensuring they are fully aware of and agree to schedules and that they deliver on time and within budget
Social Media
Research and identify the best social media channels that align with goalsPlan, manage, write copy and schedule social media posts for blogs, company news, promotions etc. that aligns with brand voice and brand messaging.Create optimised graphics for social media that align with brand guidelines and best practice e.g. CanvaMonitor social media channels and respond to messages etc
Reporting
Production and presentation of a monthly report showing the business impact/ROI on tasks executed during the month.Identifying what worked well and what didn’t
Digital Marketing Campaigns
Plan and manage the implementation of digital marketing campaigns that align with business goals – both revenue and operational goalsDevelop compelling email campaigns to drive engagement and conversions with target audiencesIdentify new opportunities for growth and plans on how to implement.
Compliance
Ensure compliance with all relevant legislation e.g. GDPR
Events and Tradeshows
Marketing assets
create marketing assets as required e.g. Flyers, Ad graphics etcThis job is no longer accepting applications.
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