Email Marketing Executive

Key Responsibilities:

• Develop and implement comprehensive cold email marketing strategies to reach potential clients.
• Conduct market research to identify target audiences and create tailored email lists.
• Craft compelling email copy that captures attention and prompts action.
• Design and A/B test email templates to optimize open rates clickthrough rates and conversions.
• Utilize email marketing software to set up send and track email campaigns.
• Monitor and analyze campaign performance metrics to identify areas for improvement.
• Collaborate with the sales and marketing teams to align cold email efforts with overall marketing goals.
• Maintain compliance with email marketing regulations and best practices.
• Continuously stay updated on industry trends and emerging best practices in cold email marketing.

Qualifications:

• Proven experience in cold email marketing or a similar role within a digital marketing environment.
• Strong understanding of email marketing software and tools (e.g. Mailchimp SendGrid HubSpot).
• Excellent written communication skills with the ability to create persuasive and engaging content.
• Analytical mindset with the ability to interpret data and make datadriven decisions.
• Experience with A/B testing and optimizing email campaigns.
• Knowledge of email marketing regulations including CANSPAM and GDPR.
• Ability to work independently and manage multiple projects simultaneously.
• Strong organizational skills and attention to detail.
• Bachelors degree in Marketing Communications or a related field is preferred.

Preferred Skills:

• Familiarity with CRM software and lead generation tools.
• Experience in B2B marketing.
• Understanding of SEO and content marketing principles.
• Creative thinking and problemsolving abilities.

email marketing,email,campaigns,email campaigns