Media Associate-Punjab

JOB ID: 97671

Rocket Learning

EKHO FOUNDATION

Building an equal foundation Early

Title : Media AssociatePunjab

Experience: 12 Years

Location: Remote (Preferably in Punjab or Lucknow)

Proficiency in reading writing and speaking Punjabi (Gurumukhi script) is essential.

Position Overview:

We are seeking a dynamic and creative Media Associate to join our Behaviour Change Team. The ideal candidate will be responsible for translating our existing behaviour change campaigns into Punjabi and developing new engaging content that resonates with our target audience. The candidate should have the ability to record highquality voiceovers in Punjabi create demo videos using a mobile phone and leverage AI platforms like Eleven Labs and Midjourney to enhance production quality.

Proficiency in Gurumukhi script for reading writing and spoken Punjabi is essential.

Key Responsibilities:

Content Creation and Translation:

• Translate existing behaviour change campaigns into Punjabi ensuring cultural relevance and linguistic accuracy.
• Write and ideate new campaigns tailored to the needs and preferences of the target audience in Punjab.

Voiceovers and Video Production:

• Record highquality voiceovers in Punjabi for various campaign materials.
• Create demo videos using a mobile phone maintaining professional quality standards.

AI Integration:

• Learn and utilize AI platforms like Eleven Labs and Midjourney to support and enhance content production.

Engagement and Impact:

• Develop content that is compelling and impactful resonating with the target audience.
• Ensure content is relatable and easily understood by understanding the needs of the audience.

Visual Design:

• Design visually appealing posters and other visual content that complement and enhance the campaigns impact.
• Use design tools like Canva or Adobe Express to create impactful visual materials.

Collaboration and Strategy:

• Collaborate with crossfunctional teams to ensure alignment and consistency in messaging and campaign objectives.
• Research to gather insights and inform content development and campaign strategies.

Continuous Improvement:

• Continuously evaluate and optimize campaign effectiveness based on user engagement and behaviour change.
• Stay updated with industry trends and best practices in content creation and behavioural change campaigns.

Documentation and Organization:

• Maintain proper documentation and organization of all content and collateral produced.

Requirements:

1. Bachelors degree in communications journalism marketing or a related field.
2. Proven experience in content creation preferably targeting lowincome communities or rural areas.
3. Exceptional writing skills with the ability to simplify complex concepts for a diverse audience.
4. Strong visual design skills to create impactful posters and other visual content.
5. Proficient in using design software and content creation tools like Canva or Adobe Express.
6. Ability to work collaboratively in a fastpaced environment with crossfunctional teams.
7. Strong organizational and time management skills with the ability to meet deadlines.
8. Empathy cultural sensitivity and a genuine passion for making a positive impact in the lives of children and parents from lowincome backgrounds.

How to Apply:

If you are interested APPLY HERE on LinkedIn or visit: rocketlearning.org/workwithus/

OR you can also mail your CV with the following details:

Current Salary:

Expected Salary:

Possible date of joining:

Current Location:

Mail us: careers(at)rocketlearning(dot)org with subject title: JOB ID 97671: Applying for Media AssociatePunjab

Please note: Incomplete application without the JOB ID 97671 and above mentioned details will not be considered by the system.

design,research,video production,campaigns,punjabi,adobe,content creation,voiceovers,documentation,punjabi language proficiency,ai integration,continuous improvement,engagement strategy,canva,collaboration,visual design,translation,organizational skills