Senior Marketing Data Analyst

ABOUT WEROAD: CONNECTING PEOPLE, CULTURES, AND STORIES Founded in 2017, WeRoad is a fast-growing startup that is disrupting the travel industry in Italy, Spain, Switzerland, UK, Germany and France! With more than 170 team members and 2k Travel Coordinators, we are a community of travelers, united by their love for travel, adventure, and discovering faraway lands and cultures. We bring together small groups of like-minded millennials and send them on life-changing experiences to 100+ destinations all over the globe. We're on a mission to design and deliver experiences worth living and sharing, through rewriting the rules of the travel industry.

Our Digital Product team, self-branded the Monkeys, is growing!

Curious? Scroll down this page to learn more about Digital Product (Design + Tech) at WeRoad and check out monkeys.weroad.it

JOB TITLE: Senior Data Analyst (Focus on Marketing)

LOCATION: Full Remote, max 2hours +/- CET; max 3 hours flight from Milan (WE WILL REJECT ALL CANDIDATES THAT DO NOT FIT THESE REQUIREMENTS)

TRAINING BUDGET: for professional development (conferences, courses, meetups)

We are looking for a Senior Marketing Data Analyst to join our Data & Analytics team and help us transform data into insights that will lead teams to take solid and informed business decisions.

What you’ll do:

Assume responsibility for the analysis of the WeRoad Marketing activities (ATL and BTL) and their efficacy in attracting new and returning visitors to the WeRoad web page

Perform analysis to inform marketing spend optimisation decisions

Conduct AB/MVT tests across the WeRoad digital marketing and CRM efforts to ensure maximum effectiveness

Analyse the results and draw data driven conclusions to guide the marketing team decisions

Assume responsibility for the implementation, tracking and monitoring of all marketing specific metrics and KPIs

Align the marketing data strategy with the WeRoad business strategy

Ownership of conceptualizing, developing, and maintaining dashboards and visualizations. Build performance reports based on business requirements.

Answer data questions by building high-quality ground truth datasets

Contribute to developing our BI data warehouse

What you’ll bring to the table:

Proven experience in analytics with 1+ years of work experience in a similar role.

Strong technical and analytical background with the love to dig deeper into the data until you can tell a compelling story with your insights.

Demonstrable ability to identify and eliminate bias from analytic work.

Strong understanding and experience of calculating and optimising ROAS

Proficient in building and designing clear dashboards.

SQL is your second language.

Good knowledge of Data Visualization tools like Tableau

You are highly passionate about data, with a keen eye for detail and a hands-on mentality: you are not afraid of taking full ownership of a project from the ground up.

Know-how of analytics and tagging tools such as Google Analytics and Google Tag Manager

Bonus points for having:

Ability to think about innovative methods and Machine Learning techniques

Experience with Python and its scientific stack such as numpy, pandas, scikit learn, matplotlib.

What do we do at WeRoad?

WeRoad is made of multidisciplinary teams of Designers, Engineers, and Product Managers that work together as a team, constantly evolving our in-house developed platforms and services:

Tour operator platform. First released in 2020, it currently enables the core processes of our Product Team such as allotment, buying functionalities, contracting with worldwide suppliers. Still WIP to unleash its full potential.

Public website and CMS. A well performing public website, with a custom in-house developed content and layout management system, constantly evolved to fit all the Product and Marketing needs and stay ahead of the competitors.

Bookings platform . Recently released in its early first version, it is a versatile and scalable platform to manage our current and future booking processes, including the sellable items management and the public end-user frontend

Coordinator platform . First released in 2019, with the main scope of allowing our coordinators’ community management. Still WIP to enable international scalability and new core functionalities such as tour/coordinator matching and on-tour and post-tour processes management.

Technologies we use:

We’re a fast-growing startup, which means things move fast and change a lot around here. We choose technology based on our needs and to fit our goals

These are programming languages and platforms we currently have in production:

SQL in Google BigQuery and Postgres. (Analysis)

Airflow, Python, Google Cloud Platform, Metabase, Gitlab (Infrastructure and analysis)

If you like testing new ideas, shipping new products, taking ownership of your work, and getting plenty of things done, you’ll fit in perfectly with our team.

We are OpenSource lovers <3

What we can offer:

In addition to sponsoring on-the-job training to make sure you have time to keep up with new trends and technologies, we offer a number of great benefits in a great startup work environment:

• A free WeRoad trip every year to the destination of your choice. You didn't think we'd leave you hanging, did we? Become one of our Travel Coordinators and you could go abroad even more often.
• Option to work in one of our European offices. WeRoad offices are based in the beating heart of Milan, Madrid, London, Chiasso, Paris and Berlin, and you’ll have the chance to frequently tour around them to meet all our WeRoad people. Or alternatively, if you are based in one of these cities, come to our office as often as you wish. Take a virtual tour at C30, our HQ, Milan
• Unlimited Holiday . You are the master of your own time. We have an unlimited holiday policy and encourage each employee to be their own entrepreneur. We also have a tradition that everyone takes at least a half-day off on their birthday.
  
• Fun! We schedule regular team-building events throughout the year and provide plenty of opportunities to meet our Travel Coordinators and WeRoaders.
• Best-in-class benefits. We have a work from home policy, offer a half-day off on your birthday, and give a bonus to newlyweds and new parents!
• A memorable onboarding experience. You'll have the chance to do the onboarding at our HQ in Milan, our very own coworking space called "C30" which embodies our company culture. There you'll find an open space layout, a fully equipped kitchen, an area for relaxing, table football, a company library, and a Tibetan bridge (yes.. we’re serious!).
• Opportunities to learn and grow your network . Join our training program and of our holding company, OneDay. Participate in the numerous meetups and events we host at C30 or online, to share knowledge with other people in the industry.

Ready to apply?

The selection process will consist of:

• Introductory call with P&C + Tech Case
• Review tech case and technical interview with Head of Techand/or some peers
• Wide knowledge Interview with Tech Lead/Head of Tech/Head of Data/CPTO and/or some peers

WeRoad is an equal opportunity: we consider for employment all applicants, regardless of their race, religion, color, ancestry, national origin, sex, sexual orientation, gender, gender identity, age, family status, political affiliation, disability, and any other legally protected characteristic.

Statistically speaking, women are less likely to apply for roles where they don't fit the job description perfectly. DON'T TRY AND BE PERFECT but just go for it and send us your application regardless.

Team Tech&Product (aka Monkeys) Locations Full Remote Employment type Full-time

About WeRoad

What’s WeRoad, you ask? Great question. In a nutshell: we do group adventures. We group strangers together and help them share incredible experiences around the world together. The result? Lifelong friendships that blossom from a group of people who didn't know each other a few days before. Lovely, aint it?

Founded in 2017

Co-workers Community of 2500 Travel Coordinator around Europe

Tech&Product (aka Monkeys) · Full Remote

Senior Marketing Data Analyst

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