Senior Marketing Executive Lead Generation

WHO WE ARE:

IMRG (Interactive Media in Retail Group) is the UKs eCommerce association a membership community of online retailers and global digital tech companies which closely collaborates with eCommerce Expo and Technology for Marketing. We sit at the heart of this dynamic and rapidly growing industry and our role is to help retailers better understand and improve their online and digital performance. We do this through a busy programme of data analysis insight and events. IMRG is universally recognised as the leading authority in this space.

ABOUT ECOMMERCE EXPO AND TECHNOLOGY FOR MARKETING:

eCommerce Expo and Technology for Marketing are UKleading events for retail eCommerce and MarTech. They bring together 12000 Marketing and eCommerce professionals with 300 solution providers in one space where leaders can network collaborate and nurture their big ideas.

WHO WE ARE LOOKING FOR:

Reporting to the Head of Marketing and working closely with the Marketing Manager the Senior Marketing Executive for Lead Generation will play an instrumental role in driving new business enquiries for IMRG retail and solution provider memberships.

The ideal candidate should have experience in a result focused B2B marketing role be skilled at writing meaningful and personable marketing copy have used data and digital tools for demand generation and be a confident and proactive selfstarter.

THE ROLE:

• Plan and Execute Email Campaigns. Create email marketing campaigns to drive membership and sponsorship enquiries including simple automations and warmup campaigns.

• Craft Impactful Marketing Copy. Understand and convey the value proposition to different audiences creating simple and effective marketing content without typical sales clichs.

• Coordinate with Teams. Align email schedules with the eCommerce Expo and IMRG marketing teams to ensure optimal communication with relevant customer segments.

• Manage Outreach via LinkedIn. Use automated lead generation tools for new business and customer outreach on LinkedIn.

• Oversee Data Management. Supervise data building and enrichment processes to maintain a steady flow of highquality data into the database.

• Leverage Gated Content. Use brochures articles and reports to increase engagement and generate warm leads.

• Collaborate with Sales Team. Work closely with IMRG sales team to understand the audience and products and provide valuable insights to boost new business revenue.

• Website content management. Work alongside IMRGs Marketing Manager to enhance and optimise membership and sponsorship pages across the website.

• Marketing Collateral. Collaborate with the Marketing Manager to improve IMRGs marketing materials including membership and sponsorship brochures.

• Report and Analysis: Provide detailed reports and analysis on campaign performance and suggest improvements.

ABOUT YOU:

• Essential skills and competencies

• Minimum two years of B2B industry experience in a performancedriven role.

• Proven ability to create excellent marketing copy.

• Comfortable interacting with people at all levels including senior stakeholders and commercial teams.

• Previous experience with digital marketing tools: marketing automation LinkedIn CRM.

• Handson experience with graphic and design tools like Canva.

• Analytical mind with an interest in data management.

We do not offer sponsorship for this role.

CloserStill Media reserves the right to request a DBS or credit check should the role require it.

DIVERSITY AND INCLUSION:

CloserStill Media embrace diversity in all its forms and are committed to continuing to develop a diverse and inclusive environment that encourages collaboration and innovation.

We are an equal opportunity employer. All applicants will be considered for employment based on merit without attention to age ethnicity religion or beliefs sexual orientation gender identity family or parental status or disability status.