Brand Communication Manager

Our Company

Technogym inspires 70 million daily users to train using our innovative & engaging solutions for fitness, sport and health. By promoting the Healthness lifestyle of exercise, a balanced diet, and a positive mental approach, AI Tracking & Longevity, Technogym has rapidly grown into a success story of over 2,800 employees at 16 branches, expanding to more than 150 countries. It has been selected as Official Supplier to 10 editions of the Olympic Games - from Sydney 2000 to Milano Cortina 2026.

Suppose you are a team player with strong relationship skills and an international approach, eager to invest your energy in building dreams. In that case, you have the right spirit to join Technogym because you have the IMBESTIO! You will naturally fit our culture if you work out and live a healthy lifestyle, are proactive, determined, and are digitally savvy. Move with us for a better world!

Your Role

We are looking for a brilliant and passionate Brand Communication Manager, who will be responsible for defining, managing, and promoting brand's image and identity.

In this role, you will develop cohesive communication strategies across online and offline channels, ensuring that corporate values are correctly perceived by the audience to enhance visibility and reputation.

Your Impact

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  Brand Assets: Development and implementation of catalogs, visual materials, and brand image.

  
  


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  Brand Integrity: Ensuring strict adherence to brand guidelines and the enhancement of brand equity.

  
  


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  Communication Strategy: Implementing communication projects and guidelines consistent with the brand’s positioning.

  
  


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  Financial Oversight: Managing communication investments, business cases, and marketing plans.

  
  


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  Sales Support: Developing communication tools to support sales and institutional activities.

  
  


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  Brand Control: Monitoring brand usage to ensure compliance with the official Brand Identity.

  
  


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  Events: Coordinating communication activities for trade fairs and events in line with business objectives.

  
  


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  Market Growth: Driving brand awareness and conducting market analysis.

  
  


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  Project Management: Managing timelines for communication activities regarding new product launches (Time to Market).

  
  

About You

Ideally, you are passionate about working out, fitness and gaming, enthusiastic and proactive, while also down-to-earth and ethical. You are motivated, innovative, creative and organized, eager to work in dynamic teams, with a commitment to collaborative problem solving. You love working in a fast-paced, multi-tasking environment. You have well-developed interpersonal skills to create a positive interaction with people at all levels.

What you should bring:

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  Excellent leadership and team management capabilities.

  
  


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  Expertise/Focus on Wellness Design.

  
  


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  Strong results orientation and adaptability to fast-paced environments.

  
  


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  Superior communication and presentation skills.

  
  


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  Proven creativity and strategic mindset.

  
  

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  Excellent command of English

  
  


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  University Degree in Marketing, Communications or related fields

  
  


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  10+ years of experience in Brand Identity creation roles

  
  


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  In-depth knowledge of the Luxury sector within structured companies

  
  

Technogym is an Equal Opportunities Employer

Technogym is an equal opportunities employer. We welcome applications from all members of society irrespective of age, sex, sexual orientation, race, religion or belief.
Discover your potential with a career at Technogym, where work means loving what you do, taking on challenges, learning from others, sharing a vision and making it come true!