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Responsibilities
- Develop and execute brand growth strategies to strengthen brand recognition and market position.
- Lead a team of brand managers, support their development, and ensure effective project execution.
- Monitor campaign performance and brand KPIs, prepare reports, and implement improvements to achieve better results.
- Coordinate work with other departments, external partners, and agencies to execute campaigns and achieve brand objectives.
- Ensure consistency across all brand materials and communications, and develop content that reflects the brand voice and engages the target audience.
- Track market trends and competitor activities, and implement innovative approaches and new ideas.
- Plan and manage the brand budget to maximize return on investment.
Requirements
- 3+ years of experience managing B2C brand projects.
- Proven experience in developing and implementing brand strategies while maintaining consistency across all channels.
- Leading a team of brand managers and coordinating cross-functional projects.
- Strong analytical skills, including KPI management, market research, and consumer behavior analysis.
- Experience managing content, social media, websites, and email campaigns.
- Ability to adapt the brand and campaigns to cultural and regional market specifics.
- Experience managing marketing budgets and optimizing spend for maximum impact.
Nice to Have
- Experience in fintech or finance sectors
We offer
- 20 paid vacation days per year
- 10 paid sick leave days per year
- Public holidays as per the company's approved Public holiday list
- Medical insurance
- Opportunity to work remotely
- Professional education budget
- Language learning budget
- Wellness budget (gym membership, sports gear and related expenses)
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