Campaign Manager

About Mistplay

Mistplay is the category creator and leader in the 'play-and-earn' mobile loyalty space, built to reward gamers for playing.

LoyaltyPlay is our B2B monetization platform, a powerful Gaming Reward Hub designed for mobile app Publishers. We partner with app owners (e.g., utility, commerce, or entertainment apps) to help them unlock a new, consistent revenue stream and boost user engagement. By integrating LoyaltyPlay, publishers can offer their users rewards (in-app currency) for installing and playing mobile games from our vast advertiser network. This creates a deep engagement loop and a powerful monetization channel for the publisher.

Position Overview

As a Campaign Manager you will be responsible for the day-to-day execution, analysis, and optimization of our mobile advertising campaigns. This role requires a strong analytical mindset and a data-driven approach to maximize campaign efficiency, test new ad formats, and efficiently allocate budgets across multiple global networks.

What You'll Do at Mistplay

• Analyze advertising campaign data daily using Google Looker, Excel, and our internal platform to identify performance trends and optimization opportunities.
• Use performance data to make informed, tactical decisions regarding budget allocation to maximize ROI and scale acquisition efforts.
• Collaborate closely with the broader growth team to develop, test, and optimize campaign strategies, structures, and creative assets.
• Monitor and analyze competitive data and mobile market trends to identify new industry opportunities and creative hooks.
• Partner with the team to test emerging ad formats and placements, isolating the variations that yield the highest conversion and user quality.
• Generate regular performance reports and action-oriented insights to present progress and recommendations to team stakeholders.
• Troubleshoot tracking, performance fluctuations, and delivery issues to maintain high campaign health and key performance metrics.

What You'll Bring to Mistplay

• Open to recent graduates from Economics, Analytics, Math/Statistics backgrounds.
• Advanced analytical skills with extensive hands-on experience in Excel or Google Sheets for data manipulation and performance analysis.
• Professional fluency in English, with excellent verbal and written communication skills to collaborate with a global, distributed team.
• Natural curiosity and a proactive mindset, with an eagerness to stay ahead of mobile ad tech trends and algorithmic shifts.
• Strong problem-solving abilities and an unstoppable "can-do" attitude when navigating campaign delivery challenges.
• High level of reliability, accountability, and attention to detail when managing budgets and configuration settings.
• Experience managing and optimizing digital or mobile advertising campaigns is a great nice-to-have (experience with CPM, CPI, and CPL models is highly valued).
• Strong working knowledge of major digital advertising platforms, with experience in one or more of the following: Meta Ads Manager, TikTok Ads Manager, Snap Ads, X (Twitter) Ads, Reddit Ads, or native platforms like Taboola are great nice-to-haves.

What We Offer

• Full-time, Permanent position: A stable, long-term employment offer with a salary depending directly on your actual experience and knowledge. The salary range is approximately €25,000–€35,000 gross per year and will be commensurate with your actual experience.
• Hybrid Work Model: A flexible, modern work arrangement based out of our collaborative office space in Imola (BO).
• International Environment: The opportunity to work closely with Mistplay’s global teams, accelerating your professional growth in the fast-paced mobile gaming and ad tech industry.