Campaign Manager, English-speaking markets

DEADLINE FOR APPLICATIONS

WFP celebrates and embraces diversity. It is committed to the principle of equal employment opportunity for all its employees and encourages qualified candidates to apply irrespective of race, colour, national origin, ethnic or social background, genetic information, gender, gender identity and/or expression, sexual orientation, religion or belief, HIV status or disability.

ABOUT WFP

The World Food Programme is the world’s largest humanitarian organization saving lives in emergencies and using food assistance to build a pathway to peace, stability and prosperity, for people recovering from conflict, disasters and the impact of extreme weather shocks.

At WFP, people are at the heart of everything we do and the vision of the future WFP workforce is one of diverse, committed, skilled, and high performing teams, selected on merit, operating in a healthy and inclusive work environment, living WFP's values (Integrity, Collaboration, Commitment, Humanity, and Inclusion) and working with partners to save and change the lives of those WFP serves.

To learn more about WFP, visit our website: https://www.wfp.org and follow us on social media to keep up with our latest news: YouTube, LinkedIn, Instagram, Facebook, Twitter, TikTok.

WHY JOIN WFP? 

• WFP is a 2020 Nobel Peace Prize Laureate.
• WFP offers a highly inclusive, diverse, and multicultural working environment.
• WFP invests in the personal & professional development of its employees through a range of training, accreditation, coaching, mentorship, and other programs as well as through internal mobility opportunities.
• A career path in WFP provides an exciting opportunity to work across the various country, regional and global offices around the world, and with passionate colleagues who work tirelessly to ensure that effective humanitarian assistance reaches millions of people across the globe.
• We offer an attractive compensation package (please refer to the Terms and Conditions section of this vacancy announcement).

JOB TITLE: Campaign Manager, English-speaking markets

UNIT/DIVISION: Private Partnerships Division (PSP)

DUTY STATION: Rome HQ

CONTRACT TYPE: Short-Term, Regular Consultant

DURATION: 11 months

LINE MANAGER/SUPERVISOR: Supporter Acquisition Lead

ORGANIZATIONAL CONTEXT

The United Nations World Food Programme (WFP) is the world’s largest humanitarian agency working to create a world with zero hunger. WFP and its partners believe that no child should go to bed hungry and that individual and collective wellbeing can only be achieved if all children, women and men get the nutritious food they need to lead healthy, dignified lives. Each year, WFP assists 86.7 million people in 83 countries. Every day, some 5,600 WFP-chartered trucks are on the road, 92 planes are in the air and 20 ships are at sea. These numbers speak to WFP’s unparalleled reputation as an emergency responder, one that is often the first on the scene in the most difficult environments. WFP also works with partners to strengthen the resilience of communities most vulnerable to hunger and malnutrition through long-term development programmes aimed at boosting food security, local economies, education, employment and gender equality. While hunger and malnutrition are the world’s largest solvable issues, the needs are still immense and growing. 821 million people in the world suffer from chronic hunger.

The Private Partnerships Division (PSP) is responsible for engaging the private sector (corporations, individuals, foundations) through high-impact partnerships in support of WFP's strategic priorities, and through individual giving to build and retain support from the general public worldwide. PSP has embarked on an exceptionally ambitious new strategy 2020-2025 to raise an additional one billion dollars for hungry or malnourished people and to expand the contribution to WFP from the business sector through effective and sustainable long-term partnerships as well as from private individual supporters around the world. This includes securing new high impact technical partnerships, signing significant new corporate deals and growing existing relationships as well as building a base of one million individual supporters. Our strategy and ambition are based on need. WFP was reaching more than 90 million people in 83 countries and we now know that we will be called on to reach many millions more as a result of the pandemic.

Joining PSP is an exciting opportunity for experienced professionals to co-develop and implement our new private partnerships and fundraising strategy.

PURPOSE OF THE ASSIGNMENT

The core purpose of this role is to acquire new supporters across the English-speaking world via data-driven, digital fundraising campaigns (primarily Facebook/Instagram and search) in line with agreed targets. The English- speaking world is WFP’s largest market; this cross-disciplinary role (content + creative + paid media) is critical to the success of the Global Support Acquisition Team.

ACCOUNTABILITIES / RESPONSIBILITIES

CAMPAIGN PLANNING

• Develop and maintain a pipeline of English-language fundraising campaigns across search and Facebook.
• Manage the media agency’s activity pipeline and channel diversification across EN markets.

CONTENT CURATION

• Work either internally (with support from WFP USA) and externally (with an agency) to develop a regular flow of celebrity fundraising content from household names across the English-speaking world.
• In collaboration with other members of the Acquisition Team, work with CAM colleagues in Creative Studio, Regional Bureaus and Country offices to source and review beneficiary content and staff pieces to camera for acquisition fundraising.

CREATIVE PRODUCTION

• Draw on previous data and insights to develop and own highly effective fundraising appeals for digital channels i.e. copywriting, fact-checking, scriptwriting, briefing designers/video producers).
• Oversee the Acquisition Campaign Coordinator's work in trafficking all English-language fundraising creative through internal clearance processes and address/manage any creative feedback.
• Lead on English-language campaigns developed externally with the creative agency, including briefing and project management.
• When required, manage the process of translating campaigns developed in other languages (ES/FR/DE/AR) into English.

MEDIA BUYING & ANALYSIS

• Build/launch campaigns in Facebook and brief media agency on search campaigns.
• Build new audiences and explore new targeting approaches.
• Monitor financial performance of EN campaigns and perform thorough data analysis to identify and address the source of poor performance.
• Optimise and improve campaign performance (creative optimisations, audience optimisations, placement optimisations).
• Manage and move budgets across campaigns and audiences within the English-speaking world to maximise financial returns.
• Develop a pipeline of priority experiments and execute them, collaborating with data/insights colleagues to draw reliable conclusions and reportable insights.
• Work with the Team Lead in managing the media agency's performance across search campaigns.
• Contribute insightful commentary and analysis to Acquisition Team reports and presentations.

DELIVERABLES AT THE END OF THE CONTRACT

A portfolio of highly efficient acquisition campaigns (primarily Facebook) that successfully maximise funds from English-speaking audiences globally, in line with agreed fundraising targets.

QUALIFICATIONS AND EXPERIENCE REQUIRED

Education

University degree in a relevant discipline (e.g. marketing, communications, international relations)

Work history

Between 4 and 5 years of progressively responsible professional experience in relevant areas (digital marketing, creative/media agencies, UN agencies), with expertise in managing global social media campaigns.

Prior experience with WFP is strongly preferred.

Technical skills

• Planning and management global social media campaigns
• Copywriting for international development/humanitarian causes
• Expertise in social media metrics and analysis
• Creative agency and media agency management
• Reporting and influencing within a UN agency
• Creative production for global social media campaigns
• Digital advertising platforms (Facebook Ad Manager, Google AdWords)
• Digital marketing analytics (Google Analytics, Tableau)
• Project management tools (Trello, Asana, AirTable)
• Expertise in digital audiences and markets across the English-speaking world

Soft skills

• Excellent organisation and prioritisation skills
• Analytical skills and high attention to detail
• People-oriented: a collaborative and supportive team player
• Highly data-driven and results-driven
• Creative thinker, with a solutions-oriented mindset
• Proven success in an international environment
• Flexible and adaptable to change
• Available to work out of hours when required

Language(s)

Excellent command of spoken and written English (Native or C2-level English)

Intermediate knowledge of another official UN language would be a plus (Arabic,

Chinese, French, Russian, Spanish).

WFP LEADERSHIP FRAMEWORK

WFP Leadership Framework guides to the common standards of behavior that guide HOW we work together to accomplish our mission.

Click here to access WFP Leadership Framework

REASONABLE ACCOMMODATION

WFP is committed to supporting individuals with disabilities by providing reasonable accommodations throughout the recruitment process. If you require a reasonable accommodation, please contact:  [email protected]

NO FEE DISCLAIMER

The United Nations does not charge any application, processing, training, interviewing, testing or other fee in connection with the application or recruitment process. Should you receive a solicitation for the payment of a fee, please disregard it. Furthermore, please note that emblems, logos, names and addresses are easily copied and reproduced. Therefore, you are advised to apply particular care when submitting personal information on the web.

REMINDERS BEFORE YOU SUBMIT YOUR APPLICATION

• All applications must be submitted exclusively through our online recruiting system. We do not consider CVs or applications sent by email, LinkedIn, or any other channel.

• We strongly recommend that your Workday profile is accurate and complete, and that all sections are filled in, including your employment history, academic qualifications, language skills, and UN grade (if applicable). Once your profile is completed, please apply, and submit your application.

• If you experience technical issues while submitting your application, you may contact us at [email protected]. Please note that this email is only for technical issues with an application - unsolicited applications or documents sent to this inbox will not receive a reply.

• At the application stage, the only required documents are your CV and Cover Letter. Additional documents (passport, certificates, recommendation letters, etc.) may be requested later in the process.

• Only shortlisted candidates will be contacted and invited to proceed to the next stage of the recruitment process.

All employment decisions are made on the basis of organizational needs, job requirements, merit, and individual qualifications. WFP is committed to providing an inclusive work environment free of sexual exploitation and abuse, all forms of discrimination, any kind of harassment, sexual harassment, and abuse of authority. Therefore, all selected candidates will undergo rigorous reference and background checks.

No appointment under any kind of contract will be offered to members of the UN Advisory Committee on Administrative and Budgetary Questions (ACABQ), International Civil Service Commission (ICSC), FAO Finance Committee, WFP External Auditor, WFP Audit Committee, Joint Inspection Unit (JIU) and other similar bodies within the United Nations system with oversight responsibilities over WFP, both during their service and within three years of ceasing that service.