Commercial Strategy & GTM Manager

About Viva.com

Viva.com is the 1st Tech Bank in Europe for Businesses revolutionizing omnichannel payment acceptance, offering card issuing, loans, and deposit accounts to businesses across Europe. Licensed by the Bank of Greece, it operates under the EU FOS regime in 22 EU countries, delivering seamless financial services. Viva.com is the first to pioneer and holds the top position in the Tap on Any Device technology, enabling payments acceptance on any device or even without a device. Today Viva.com is leading the transition to All-in-One business solutions, powered by its full suite of financial services. To that end, reflecting its holistic approach to business needs, Viva.com has built a dynamic ecosystem featuring over 450 tech partner-innovators in the software and hardware space. Connecting directly to all local payment schemes, alternative payment methods and payment systems across the continent, further strengthens Viva.com’s value proposition. Viva.com envisions to provide businesses a value-driven platform to accelerate the adoption of the latest technology.

Role Overview

We're looking for a GTM Manager to help us bring new products to market, sharpen our commercial strategy, and enable our sales teams to win. This is a cross-functional role sitting at the intersection of product, sales, and partnerships.

Core Responsibilities

1. Go-to-Market

• Lead GTM planning and execution for new product launches across all channels: enterprise, self-serve, direct, and resellers.
• Define target segments, positioning, and launch playbooks in collaboration with Product and Marketing.
• Build and manage joint GTM motions with local & international payment schemes and alternative payment methods (“APMs”)

2. Commercial Strategy & Execution

• Develop and iterate on revenue models and pricing frameworks for new and existing products.
• Identify commercial opportunities across channels and recommend how to prioritize them.
• Track GTM performance and feed insights back into strategy.

3. Cross-Functional Commercial Coordination

• Coordinate execution across Product, Growth, Sales, Marketing, Legal, Compliance, Risk, and Finance.
• Ensure clarity of ownership, timelines, and accountability.
• Align technical feasibility with commercial objectives.
• Maintain structured documentation for commercial initiatives.

• 5+ years of experience in Strategy, GTM or commercial partnerships, ideally within the technology sector
• Understanding of the Payments and Fintech sector will be considered a plus
• Experience in commercial product rollout and market expansion initiatives
• Strong commercial judgment and negotiation capability.
• Ability to operate independently
• Ability to translate complex product capabilities into clear commercial narratives
• Ability to travel (EU) as needed to support product launches, partner engagements, and cross-functional initiatives
• High ownership mindset with strong execution discipline
• Excellent written and verbal communication skills in English & Italian

• Permanent contract via an Employer of Record (EOR).
• An attractive performance-based bonus (linked to individual targets and boosted by collective goals).
• A comprehensive benefits package in addition to salary (allowances, group medical plan coverage, etc).
• The opportunity to work with a highly motivated team in a dynamic, fast-paced environment.
• The opportunity to work at an international fintech company with strong cultural diversity.