Digital Marketing & Sales Manager

E.ON Energia S.p.A. | Permanent | Full time | Milano

The new E.ON is one of the strongest operators of European energy networks and energy-related infrastructure, as well as a provider of advanced customer solutions for more than 50 million customers. With a total of over 75,000 employees, we are represented in 15 countries. This makes us ideally positioned to help drive Europe's energy transition. By focusing on two sustainable growth areas fully commits itself to the fundamental transformation of the energy world. As one of Europe’s largest energy service providers we will actively drive the energy transition in Italy and Europe. E.ON is a pioneer in developing new and innovative energy solutions and attract the brightest minds in the energy sector.

Our Team

In the role of Digital Marketing & Sales Manager, you will operate in a dynamic and fast-evolving environment where digital marketing, sales, and technological innovation come together to drive the company’s digital growth. The role is central to developing customer acquisition strategies, lead generation, and conversion optimization across the entire digital funnel, for both energy commodities and value‑added solutions, such as photovoltaic systems and home energy solutions. You will work closely with business growth objectives, performance analysis, and evolving digital market trends, collaborating with marketing, sales, digital teams, and global stakeholders. In this context, you will help define the strategic direction, optimize business results, and continuously enhance the organization’s digital capabilities across channels, data, and technology.

Your Field of Play

• Shape and Drive Digital Growth Strategy
  Define and lead the digital marketing and sales strategy across energy commodities and value-added solutions, ensuring alignment with business objectives and long-term growth ambitions


• Deliver Performance Through Data-Driven Execution
  Lead the performance of digital acquisition and lead generation activities across both B2C and B2B segments, managing budgets, optimizing ROI, and leveraging insights to maximize business impact


• Accelerate Sustainable Customer Growth
  Lead both paid and organic growth initiatives, including SEO strategy, to increase qualified traffic, improve conversion rates, and support sustainable business growth


• Design Seamless and Effective Customer Journeys
  Lead paid and organic growth initiatives, including SEO strategy, to drive qualified traffic, generate high‑quality leads, improve conversion rates, and support sustainable growth


• Advance AI-Driven Marketing Innovation
  Evolve the marketing technology and data ecosystem by leveraging advanced AI capabilities, including personalization, Customer Data Platforms (CDPs), and emerging optimization approaches based on GEO and LLM technologies, to enhance scalability and performance


• Lead Collaboration with Strategic Stakeholders and Partners
  Oversee the governance and performance of external agencies and partners while working closely with marketing, sales, and global stakeholders to align priorities, ensure execution excellence, and achieve business objectives

Are You Our Playmaker?

• Proven Expertise in Digital Marketing and Digital Sales
  At least 8 years of experience in digital marketing, digital sales, or related commercial roles, with increasing responsibility for business growth and digital initiatives


• Large-Scale Customer Acquisition and Marketing Investment Management
  Proven experience managing large-scale customer acquisition programs, including the planning, execution, and optimization of significant marketing investments


• Leadership Experience in Energy, Utilities, or Related Industries
  Strong leadership experience gained within the energy, utilities, telecommunications, insurance, or similar sectors, in complex organizations or consulting environments. Experience in digital-native companies operating in the energy sector is considered a plus


• Deep Understanding of Digital Marketing Ecosystems
  Strong knowledge of digital channels and performance drivers, including performance marketing, SEO, web analytics, and martech ecosystems


• AI-Driven Marketing and Emerging Technologies
  Solid understanding of AI applications in digital marketing, including personalization, Customer Data Platforms (CDPs), and innovative optimization approaches based on LLM and GEO technologies

If you are convinced that this is the next step in your career, register and apply online (Job Req ID: 245312 ).
Shaping the future of energy together!

What you need to know:

Contract type: Permanent
Working time: Full time
Company: E.ON Energia S.p.A.
Salary Range: 55,000 - 75,000 € Per Year
Further salary details will be provided during the recruitment process.

This job posting is open to all genders, in compliance with Legislative Decree No. 198 of April 11, 2006, “Code of Equal Opportunities between Men and Women,” and to individuals of all ages and nationalities, in compliance with EU Directive 2000/78/EC on equal treatment in employment