Director of Marketing

Empatica

Empatica is a full-stack digital healthcare company and a pioneer in digital biomarker development and continuous patient monitoring driven by AI. Our platform consists of medical-grade smartwatches, software, physiological and behavioral digital biomarkers. Together they enable the continuous remote monitoring of human health across a range of conditions, through clinical-quality digital measurements.

Your ultimate call is to improve lives around the world, as part of a cross-functional teams who share knowledge and are eager to keep learning and pushing to create top-notch products that have a meaningful impact.

If you are looking to join a fast-paced growth environment and do meaningful work that can make a true impact in the world, then keep reading. 

About the role

As Marketing Director, you will own Empatica's marketing strategy end to end, with a strong focus on growth and demand generation in the US market. You'll lead a team and a budget, build a data-driven demand engine across our B2B, B2C, and patient-facing segments, and work closely with Sales, Product and Clinical teams.

In addition, working together with other members from the Marketing Team you will be:

• Developing and implementing comprehensive marketing strategies - covering both organic and paid initiatives.
• Owning the demand generation engine end to end - driving lead generation, ABM initiatives, lifecycle marketing and nurture programs across the funnel, from first touch to conversion.
• Building the organic growth engine across SEO, content, and thought leadership, turning clinical evidence into content that earns trust with clinicians, patients, and pharma partners.
• Overseeing the marketing technology stack and website performance - ensuring the team drives continuous conversion rate optimization (CRO), SEO, and effective use of marketing automation platforms (e.g., Salesforce, HubSpot, Pardot) to scale acquisition efficiently.
• Managing market research collection, analysis, and interpretation of market data.
• Overseeing team members and ensuring their objectives are reached.
• Working closely with the Product team to produce marketing materials and programs.
• Undertaking continuous analysis of the competitive environment and consumer trends.
• Working closely with the Director of Communications to strengthen the company’s market presence.
• Establishing and maintaining automated, accurate reporting of marketing KPIs, partnering with Business Operations to ensure data-driven decision-making across the team.

Must have:

• Solid knowledge of the digital health, medtech, or healthcare wearables industry
• Deep understanding of the US healthcare market, including buyer dynamics, reimbursement and payer considerations, and relevant marketing compliance (e.g., FDA promotional rules, HIPAA)
• Proven track record building organic growth engines across SEO, content, and thought leadership, ideally in a clinical or regulated setting
• Ability to turn clinical evidence and published research into content that earns trust with clinicians, patients, and pharma partners
• 8+ years of marketing experience, including 3+ years in a managerial role
• Proven expertise in growth marketing (paid or organic), with a track record of scaling acquisition and improving unit economics
• Hands-on or leadership experience with demand generation tactics - lead generation, lead scoring/nurturing, ABM, and lifecycle marketing automation
• Strong analytical skills: comfortable working with data to measure performance
• Excellent written and spoken English

Nice to have (we don’t expect one candidate to have all of these):

• Experience in both B2B and B2C/B2B2C go-to-market models
• Experience marketing to clinicians, researchers, or patient communities
• Working knowledge of conversion rate optimization (CRO) and SEO principles, with experience overseeing website performance and marketing tech stack decisions
• Proven expertise in growth marketing and performance marketing, with a track record of scaling acquisition and improving unit economics
• Hands-on fluency with tools such as Google Analytics, HubSpot or Salesforce, and ad platforms (Google Ads, Meta, LinkedIn)

• Multiple opportunities to be challenged and step up your career in a fast-growth company in one of the hottest areas of tech
• €80,000–120,000 (Italy) / $150,000–200,000 (US) gross per year, commensurate with the candidate’s experience and background
• Employee stock options - we want everyone who joins us to own part of the company and our success
• We have offices in Milan City Center and Downtown Boston
• Health Insurance
• ️‍♀️ Wellhub membership with access to gyms, online classes, personal training sessions, and nutrition plans
• Membership for mental health and wellness platforms
• Free healthy lunch every day
• Free Kindle and books
• ️ Flexible working hours
• ‍ Personal learning and development budget
• Much more…

Important notice for candidates:

Job scams are increasing. Please stay alert when applying for any open roles.

Always double-check the emails you receive. Make sure all communications come from official Empatica email addresses ending in @empatica.com. No other domain is authorized.