English-Speaking Social Media Creator (Freelance)

ABOUT WEROAD: CONNECTING PEOPLE, CULTURES, AND STORIES

Founded in 2017, WeRoad is a fast-growing startup that is disrupting the travel industry in Italy, Spain, UK, Germany, France and Switzerland!

With 200 team members and 4K Travel Coordinators, we're a community of travelers who turn every trip into a life-changing experience. We connect like-minded millennials and send them on adventures to 1000+ destinations worldwide.

We're on a mission to design and deliver experiences worth living and sharing, through rewriting the rules of the travel industry.

As part of this journey, we're now launching WeMeet, a new venture operating as a startup within the scale-up, built from the ground up with its own team, energy, and ambition. If you're someone who thrives at day zero, this is where you want to be.

Sounds exciting? Before you apply, please read through our Cultural Manifesto 👥

JOB TITLE: WeMeet English-Speaking Social Media Creator (Freelance)

LOCATION: Milan (Hybrid)

TYPE OF CONTRACT: Freelance/Contractor

Starting date: May 2026 (sooner welcome)

We're building something new. We need someone to build it with us.

WeMeet is a brand-new project, new channels, new audience, new energy. We're launching on Instagram and TikTok from scratch, and we're looking for the person who will own that from day one.

Not managing. Not execute briefs. Own. That means you decide what goes up, when, and why. No approval chains, no sign-off culture. If you have a vision and the skills to back it up, we get out of your way and let you run.

What this actually looks like

You'll build and run WeMeet's Instagram and TikTok presence, in English, with full creative control. You'll be the face, the voice, the editor, and the strategist, all at once.

You'll ideate, shoot, edit, caption, and publish. You'll ride trends before they peak, experiment with formats, and develop a distinct point of view for the brand. You'll report on what's working and iterate fast.

Starting from zero is a feature, not a bug.
You get to define the aesthetic, the tone, the content pillars, everything.

What we're looking for

• English is your mother tongue. You think in it, you meme in it, you create in it.

• Knowledge of Italian, Spanish, or German is a serious bonus (WeMeet is already running across 6 European markets).

• You've made content before. Maybe for your own channels, maybe for others. We don't care about your CV as much as we care about your feed. Show us what you've made.

• You're comfortable being autonomous. You don't need someone to tell you what's trending or what format to try next, you already know. You're hungry to prove yourself in a real company environment, and you understand this is a chance to do that without gatekeeping.

• You're comfortable on camera and behind it. You know Canva, you've played with AI tools, you're fast.

Nice to have

• Basic video editing skills (CapCut, Premiere, whatever you use)

• Experience with analytics and using data to adjust strategy

• Familiarity with TikTok's ad ecosystem or organic growth tactics

Why this is a good opportunity

You join a startup team at the ground floor, you’ll work directly with the WeRoad’s co-founder to get real ownership over a channel that could grow into something significant.
You also will have access to the broader WeMeet/WeRoad ecosystem: people, insights, and resources, without the corporate overhead.

If you've been building your skills independently and want to bring them somewhere that will actually use them, this is that place.

Ready to apply?

Send us a message or a short video (even better) where you tell us who you are, what you can do, why you're the best for this role. And a link to something you've made. No cover letter needed.

WeRoad is an equal opportunity employer: we consider for employment all applicants, regardless of their race, religion, color, ancestry, national origin, sex, sexual orientation, gender, gender identity, age, family status, political affiliation, disability, and any other legally protected characteristic.

Statistically speaking, women are less likely to apply for roles where they don't fit the job description perfectly. Don’t let a checklist hold you back: if you’re passionate about the role we encourage you to apply with enthusiasm!