IVD Hematology Product Manager – Europe

Location: Italy | France | Spain | Germany | UK | Poland

Mindray – HEMATOLOGY, In Vitro Diagnostics

Shape the future of Hematology diagnostics across Europe

Mindray is redefining what’s possible in In Vitro Diagnostics — combining global scale, strong R&D investment, and the agility of a fast‑growing international business. As we continue to expand our footprint across Europe, we are looking for an experienced European IVD Hematology Product Manager to lead the strategic growth of our Hematology portfolio.

This is a high‑impact regional role for a senior product or marketing leader who wants to influence strategy, launches, pricing, and market positioning across multiple European markets — while working closely with both local teams and global HQ.

Why join Mindray?

• Global leader with momentum
  Mindray is one of the world’s leading medical technology companies, with a rapidly growing international IVD business and a strong, long‑term commitment to innovation in Hematology and diagnostics.


• True regional ownership
  This is not a “local marketing execution” role. You will own the European Hematology strategy, shape go‑to‑market plans, influence pricing and tenders, and act as the key interface between Europe and global HQ.


• Impact at scale
  Your work will directly influence how Mindray’s Hematology solutions are positioned, launched, and adopted across diverse European healthcare systems — from large strategic accounts to distributor‑led markets.


• Strong investment in people and products
  Mindray continues to invest heavily in R&D, product innovation, and international talent, offering the opportunity to grow with a business that is still expanding its global footprint.

The role

As European IVD Hematology Product Manager, you will define and execute the strategic marketing direction for Mindray’s Hematology portfolio across Europe.

You will lead product launches, portfolio strategy, pricing, campaigns, and distributor enablement, while supporting key customers and engaging with KOLs, scientific communities, and commercial leaders.

This role combines strategic thinking, leadership, and hands‑on execution, making it ideal for someone who enjoys shaping strategy and seeing it delivered in market.

Key responsibilities

Strategic leadership & go‑to‑market

• Define and deliver European Hematology marketing plans aligned with EU and global objectives


• Lead new product launches, from market preparation to post‑launch optimisation


• Monitor market trends, competitive landscape, and customer needs to continuously refine strategy


• Develop pricing strategies and support complex commercial opportunities, tenders, and strategic accounts

Product, customers & KOL engagement

• Act as a subject‑matter expert for Hematology across Europe


• Build and maintain strong relationships with key customers and opinion leaders


• Gather market feedback to influence product development and future roadmap decisions

Distributor & campaign management

• Drive consistent, high‑quality go‑to‑market execution through distributor networks


• Develop and coordinate integrated marketing campaigns across digital, events, and congresses


• Ensure strong Mindray brand positioning across all European markets

Team leadership & collaboration

• Lead and develop EU local Hematology Product Specialists


• Set clear objectives, KPIs, and training standards


• Work cross‑functionally with Sales, Marketing, HQ product teams, and regional stakeholders

What we’re looking for

• Minimum 10 years’ experience within Hematology IVD products


• At least 5 years’ customer-facing, field-based Hematology experience, working directly with laboratories, clinicians, or key accounts


• Strong expertise across Hematology technologies, applications, and Core Lab (CoreLab) environments


• Demonstrated ability to build and maintain Key Opinion Leader (KOL) relationships within the Hematology community


• Preferably experience working at regional / international level, ideally within a matrix organisation


• Commercial mindset with experience supporting pricing, tenders, and strategic opportunities


• Confident communicator able to influence senior stakeholders, distributors, and customers


• Fluent English; additional European languages are an advantage


• Willingness to travel across Europe (approx. 40–60%)

Location & flexibility

This role can be based in Italy, France, Spain, Poland, UK or Germany, with regular European travel.

Join us

If you are looking for a role where you can shape strategy, influence markets, and grow with a globally ambitious IVD organisation, Mindray offers a compelling next step.

Join us and help define the future of Hematology diagnostics across Europe.

#LI-REMOTE