Field Go-To-Market Leader - Hybrid & Digital

Be a part of a revolutionary change!

At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose.

With huge change comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.

You’ll have the opportunity to make an impact. PMI’s shift from selling cigarettes to our new smoke-free products has changed the way we work, our stakeholder engagement, how we communicate, our focus on sustainability at large. Bring us your curiosity and a desire to challenge the everyday and we’ll give you lots of responsibility. You’ll help us improve, inject innovation and create new ways of working.

We are currently looking for a Field Go-To-Market Leader - Hybrid & Digital to join our Hybrid & Digital Business Unit within the Commercial Department.

Your Purpose

As a Field Go-To-Market (GTM) Leader - Hybrid & Digital you will act as a strategic partner to the Hybrid & Digital Business Unit Manager (BUM), contributing to both long-term planning and daily operational excellence. In this highly cross-functional role you will consolidate regional/national planning, support key business decisions and ensure seamless coordination within the Business Unit. You will serve as a co-pilot in driving performance, enabling agile reactions to market dynamics and ensuring alignment across the organization.

Your Day To Day

• Consolidate and coordinate the regional planning process working with Area Leaders to align plans with business objectives and market dynamics.


• Support the BUM in preparing and delivering presentations to senior leadership providing insights and recommendations.


• Lead the allocation of budgets and resources across territories to optimize business performance.


• Monitor budget utilization and performance and propose adjustments to maximize ROI.


• Conduct performance analysis when results deviate from targets and identify root causes.


• Support the definition and execution of corrective action plans.


• Monitor key KPIs and share regular updates with management.


• Collaborate with the Field GTM Manager to maintain an effective feedback loop between regions and central teams.


• Foster cross-functional collaboration to ensure smooth execution of GTM strategies.


• Lead assigned projects ensuring timely delivery and strategic alignment.


• Act as a point of reference for internal stakeholders representing the BUM and Business Unit in cross-functional forums.

Who we’re looking for

• Degree in Economics, Management, Business Administration or related fields.


• At least 4 years of experience in business planning, commercial analysis, sales operations or cross-functional project roles; project management experience is considered a plus.


• Strong ability to plan, organize and manage end-to-end operational and cross-functional activities.


• Proficiency in data analysis and KPI interpretation.


• Experience in managing internal and external stakeholders across different functions and seniority levels.


• Ability to prepare structured reports, presentations and executive summaries for leadership teams.


• Excellent communication and interpersonal skills with the ability to influence and lead indirectly.


• Strong problem-solving attitude, decision-making capabilities and orientation toward continuous improvement.


• High level of accuracy, attention to detail and a structured working approach.


• Fluent in Italian and English both written and spoken.


• Availability to travel throughout the country is strictly required.

Location: Rome (Italy), with frequent travel across the national territory.
Contract: Permanent.

What We Offer

Our success depends on the people who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can seize the freedom to define your future and ours. We’ll empower you to do things differently, experiment and explore; be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong; pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress; take pride in delivering our promise to society: to create a smoke free future.

PMI is an Equal Opportunity Employer.