Field Marketing Manager EMEA South

Azienda : Blue Yonder

Tipo Lavoro : Full Time

Milan, Lombardy

Numero di candidati

000+

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Descrizione Lavoro - Field Marketing Manager EMEA South

EMEA Field Marketing Manager South

Blue Yonder is looking for a talented, results-driven field marketing manager to join our award-winning, fast-paced, energetic marketing team and drive growth initiatives with the sales and business development teams.

With company roots in the world of artificial intelligence and machine learning, the opportunities are infinite and the room for growth exponential. This position will play a key role in growing our footprint in Europe and the Middle East, working closely with our industry strategy, product marketing and field sales team. The successful candidate will bring passion, ambition and an entrepreneurial spirit to the role and will have demonstrated a proven track record of success in driving marketing-sourced pipeline and software/subscription revenue, preferably within the IT industry. Our candidate has prior experience localizing content, comfortably adapting the messaging to aid in the expansion of brand awareness and impact in a local voice. The ideal marketer has an established network of vendors in the event world, strong integrated marketing experience, a business-oriented approach to reporting on marketing activity results and partnering with a sales organization.

Scope:

You will be working cross-functionally with the global marketing, sales, business development, industry strategy, product marketing, product management, alliances, and customer success teams, you will help develop compelling go-to-market plans, messaging/content, marketing strategy, and integrated campaigns that will drive pipeline and revenue with a focus on new business for EMEA.

You will be working closely with senior marketing colleagues, sales, business development and partner alliances alike to develop and execute a fully integrated regional marketing plan for the region.

What you will do: 

Translate global strategy and regional sales goals into an effective fully integrated strategic marketing plan, considering all aspects including sub-industry specific approach, local language, identifying the right mix of industry events, Blue Yonder hosted events, association memberships and other regional engagement strategies

Responsible for event management, end to end, from identifying the right events to execution

Responsible for driving and demand generation programs powered by 6sense to orchestrate buyer intent, supporting in expansion of footprint with existing enterprise customers as well as breaking into new territory and new logos

Support in localization of global intent driven manufacturing campaigns and develop and implement industry specific multi-channel programs to create demand and also accelerate active sales cycles

Identify associations, industry influencers and other third parties that influence in-market opportunities and driving success through thoughtful annual programs

Monitor and manage marketing reporting, dashboards and analysis on event effectiveness, campaign performance, to allow for quick adjustments and pivoting

What we are looking for:

5+ years of B2B demand generation, field marketing and digital marketing experience

Enterprise SaaS or supply chain marketing experience is a major plus

Sufficient knowledge of best practices in B2B marketing automation

Demonstrated analytical approach, understanding of core marketing and pipeline metrics

Ability to deliver results in a fast-paced, high-growth environment

Experience with an ABM platforms (e.g. 6sense, Marketo, Salesforce, Salesloft) to orchestrate buyer intent-driven campaigns preferred

Strong communication, interpersonal skills with the ability to develop positive and professional relationships with cross functional teams across domestic and international markets

Confident working closely with leadership to support the overall business goals

Proven experience working effectively with sales teams to win

Mother tongue French or Italian, fluent in English, Arabic or Spanish a plus

Prior experience of assuming full responsibility for end-to-end event management

Flexibility to quickly adapt and align with business needs

Organizational skills to manage multiple projects with flawless execution

Excellent project management skills

Good understanding of budget management

Some travel is required

Our Values

If you want to know the heart of a company, take a look at their values. Ours unite us. They are what drive our success – and the success of our customers. Does your heart beat like ours? Find out here: Core Values

Diversity, Inclusion, Value & Equality (DIVE) is our strategy for fostering an inclusive environment we can be proud of. Check out Blue Yonder's inaugural Diversity Report which outlines our commitment to change, and our video celebrating the differences in all of us in the words of some of our associates from around the world.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

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