Groups Sales Manager - Bvlgari Hotel Roma

Location: Bvlgari Hotel Roma, Rome, Italy
Department: Sales & Marketing
Reports to: Director of Sales & Marketing

About the Role

As the Groups Sales Manager, you will play a pivotal role in promoting Bvlgari Hotel Roma as the premier luxury destination for international groups, conferences, meetings, and prestigious events. You will develop and implement strategic sales initiatives to maximize group revenue, build strong relationships with global clients and partners, and ensure flawless event execution from proposal to closing.

Key Responsibilities

• Lead the development and execution of sales strategies focused on international groups and events/ MICE (Meetings, Incentives, Conferences, Exhibitions), corporate groups, and high-profile events.


• Manage a portfolio of key corporate and group accounts, ensuring superior service, repeat business, and revenue growth.


• Actively identify new business opportunities and markets through cold outreach, networking, trade shows, site inspections, and industry events.


• Prepare and execute a detailed International Sales Plan focus on the segment Groups.


• Be ready to travel extensively at international level in order to be constantly fully proactive and generate inquiries on the entire MICE segment. 


• Team up with International Marriott Global Sales MICE colleagues in order to target the right international clients.


• Coordinate with the reactive colleagues to prepare proposals, contracts for groups and events bookings, ensuring alignment with Bvlgari Hotels and Marriott standards and revenue targets.


• Present and organize site inspections for prospective clients, showcasing hotel capabilities and event spaces.


• Collaborate with Marketing, Revenue Management, F&B, Events, and Operations to craft compelling offers, promotional materials, and seamlessly execute group events.


• Maintain up-to-date knowledge of competitive set, market trends, event industry developments, and emerging client needs 


• Act as a brand ambassador at focused MICE trade shows, networking events, and in client-facing engagements, enhancing Bvlgari’s reputation as a top-tier luxury venue.

Qualifications & Skills

• Bachelor's degree in Hospitality Management, Business Administration, Marketing, or a related field (preferred).


• Minimum 4 to 5 years of experience in international  group sales and MICE within the luxury hospitality sector


• Proven track record of securing and growing group and event business in a luxury hotel environment.


• Fluency in written and spoken English and Italian is essential.


• Exceptional negotiation, communication, and presentation skills.


• Strong analytical abilities, with proficiency in using data to guide decisions and performance metrics.


• Ability to develop and manage strategic account plans for high-value clients and maintain long-term business relationships.


• Collaborative mindset, with ability to work effectively across departments.


• High attention to detail, creativity, and organizational excellence.


• Willingness to travel and attend external events as required.

Preferred Qualifications

• Prior exposure to luxury or ultra-luxury hotel brands.


• Experience using Marriott Sales & Catering or similar hotel CRM and sales systems.

What We Offer

• Opportunity to influence the positioning of Bvlgari Hotel Roma in the global luxury MICE landscape.


• A dynamic, international environment rooted in Roman elegance and Bvlgari’s heritage.


• Professional growth, cross-functional collaboration, and visibility at high-profile international events.

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.