IT Digital Marketing Specialist

Digital Marketing Specialist (SEO, AEO, GEO & Social Media)

We are looking for a skilled and strategic Digital Marketing Specialist to manage and grow our online presence. This role combines analytical thinking, creativity, and up-to-date knowledge of evolving digital ecosystems, including AI-driven search environments.

Key Responsibilities:

• Develop and execute SEO strategies to improve organic search rankings and website visibility
• Optimize content for AEO (Answer Engine Optimization), focusing on featured snippets and voice search
• Design and implement GEO (Generative Engine Optimization) strategies for AI-powered search engines
• Manage and grow social media channels, increasing engagement and brand awareness
• Plan, execute, and monitor digital campaigns (content marketing, paid advertising, etc.)
• Analyze performance data and KPIs to continuously optimize strategies
• Collaborate with cross-functional teams (dev, ops, sales) to ensure consistency and effectiveness

Requirements:

• Proven experience in digital marketing, with a strong focus on SEO and social media
• Solid understanding of AEO and emerging GEO practices
• Strong analytical skills and familiarity with web analytics tools
• Excellent copywriting and content strategy abilities
• Proactive mindset, results-driven approach, and strong teamwork skills