Marketing Ops & AI Specialist

🤩 Would you like to play with us?

We are looking for a Marketing Ops & AI Specialist to join our Marketing Team at Whatwapp. This role plays a key part in keeping our marketing machine running smoothly by spotting blockers across teams and solving them quickly using AI.

As a Marketing Ops & AI Specialist, you’ll be embedded across cross-functional meetings - sitting in with UA, Creative, Analytics, and Product - actively listening for problems, inefficiencies, and gaps. Then you’ll take ownership and fix them, fast, using AI tools as your primary means of execution.

You’ll act as the team’s problem-solver: turning friction into flow, building lightweight automations, and making sure no blocker goes unresolved. AI isn’t just a nice-to-have in this role - it’s how you get things done. You'll have the freedom to use whatever AI tools you need to get the job done, and we'll make sure you have access to them.

📖 Your quests will be to:

• Sit in on cross-functional meetings (UA, Creative, Analytics, Product) and proactively identify blockers, gaps, and opportunities for improvement


• Take ownership of problems and deliver solutions independently - using AI tools as your primary means of execution


• Build lightweight automations, workflows, and processes that make the marketing team faster and more effective


• Use AI to analyse data, generate insights, draft briefs, create reports, and support decision-making across the team


• Act as the connective tissue between teams - translating problems from one function into solutions that work for everyone


• Continuously explore new AI tools, techniques, and workflows that can be applied to marketing operations


• Document and share what you’ve built so the team can learn and scale the approach

🎮 To start playing, you will need:

• Strong AI fluency - you’re already using tools like ChatGPT, Claude, or similar in your daily work and can demonstrate real output from them


• Comfort with data - you don’t need to be a data scientist, but you can pull insights from a spreadsheet or dashboard and make sense of them


• Good written and verbal communication - you’ll need to clearly explain problems and solutions to different teams


• Some understanding of product thinking: you naturally approach problems by defining the issue, prioritising solutions, and iterating quickly


• Experience with or interest in automation and no-code/low-code tools (e.g. Zapier, Make, n8n, Notion, Airtable)

👍 To boost your game, it’s nice to have:

• Background in product management, product operations, or a similar problem-solving role


• Experience working in a fast-paced tech or startup environment


• Familiarity with marketing concepts (UA, CRM, creative production, analytics)


• Gaming industry experience

👤 The type of player you are:

• Passionate about AI and what it can do - you’re the person who’s always trying the latest tools


• You hear a problem in a meeting and you can’t help but start solving it before the meeting ends


• A doer, not a theorist - you ship things, even if they’re scrappy at first


• Comfortable jumping into unfamiliar territory and figuring things out as you go


• A proactive listener - you pick up on what’s not working before someone has to spell it out


• Low ego and high adaptability - no task is beneath you if it unblocks the team


• Team player who helps others level up


• Critical thinker who shares and seeks knowledge

👑 Our company values:

• Use critical thinking: don’t assume, validate your gut feeling!


• Take ownership and make it happen!


• Love what you do and have fun doing it!


• Work on the problem, not just the symptoms!


• Don’t overcomplicate it, keep it simple and effective!


• Share ideas to reduce bias and improve results!

🌈 Power-ups to have more fun

🏡 Hybrid Working policy — live anywhere in Europe or nearby with 4 consecutive days per month in Milan with expenses support

🥳 An innovative, high-ownership, and friendly work environment where you have the opportunity to grow and try new approaches

🌆 An amazing office in the centre of Milan (Stazione Garibaldi), with a social area with a football table, board games, beer and coffee

🤸‍♀️ Flexible employment options and working hours

🤝 Quarterly development talks and career coaching from a professional coach

🇬🇧 English and Italian courses provided by native teachers

🚅 Learning budget to spend on anything for professional growth

🍎 The latest MacBook

🏝️ Offsite team building events

Don’t live in Milan? Check out our work model

Building community and having a place to connect with each other is very important for us. We like not only to work together, but to have time to get to know each other, to celebrate and have fun. We also value people’s choice to work from anywhere, that’s why we have a very flexible hybrid model.

Our policy is 4 days per month at the office, and we decide however we’re gonna go. There are people who like to go once every week, or two days every two weeks, four days straight, or even combining the last 4 days of one month with the first 4 days of the next month and only go 8 days straight every two months. Whatever works best for you!

If you don’t live in Italy, we have two options: if you would like to relocate, our company offers a relocation package to help you move to Milan; if you want to stay where you are, we offer a benefit to help you with travel expenses and flexible working hours around your journey time.